Digital marketing guru Adam Franklin of Bluewire Media gave Ray White Queensland’s property management team a masterclass in social media last week to keep their skills sharp in a fast-moving environment.
The CEO of Bluewire Media and author of Web Marketing That Works busted some common social media myths for the Ray White members.
“The fact is you all have the right ingredients to be successful online as you all work in high trust based relationship businesses with clients who know, like and trust you. You all have authority and runs on the board. Your online profile is your digital representation of you and your business,” Mr Franklin said during the session at Ray White Queensland’s corporate head office.
“Social media isn’t an excuse to avoid the important work of making sales calls and closing new business. Social media will help amplify what BDMs and agents are doing and keep them top of mind, but they still need to do the ‘work’.
“People say they don’t have the time to work on a social strategy, but you can sketch a strategy on a piece of paper and implement it if you have a smartphone these days. People often say social media takes too much time, but it can also help you win time back down the track. Social media’s scale allows you to reach thousands of people that you cannot call each day.
“People are on their phones all the time now, so that’s where our content needs to show up. You don’t need to pay a cent to Facebook, LinkedIn or Google. LinkedIn offers a huge reach for free at the moment and given you are in a high trust relationship that is a very appropriate platform.
“What works is if you showcase upcoming events, the best streets in the area, local businesses and local history. Don’t expect buyers immediately but listings and managements will roll in within three to 12 months.
“Pro tip – post the same video to LinkedIn and Instagram.
“Pro tip – customise your LinkedIn URL to secure your own URL. Change the headline of your LinkedIn page and use words like ‘property management’. Add your mobile phone number to the contact information. And be human; list some recent sales or leasings in your area.
“It’s not who you know, it’s who knows you, so be visible and be helpful.”
Ray White Queensland BDE property management Karmen Costigan said property managers now more than ever needed to be visible on social media, given the fast-paced world they work in.
“We have received such great feedback from our members from Adam’s session. Everyone in property management needs to be known, liked and trusted so his pro tips were invaluable,” Ms Costigan said.