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Josie Smith joins Century 21 to launch Ipswich office

Award-winning real estate agent, Josie Smith, has never been one to follow the crowd; always the captain of her own ship, Ms Smith plans to continue bucking the trend in her new role as director of Century 21โ€™s Ipswich office.  

The new office officially opened on September 1, servicing one of Australiaโ€™s fastest growing, emerging cities. 

โ€œOur mission is to be the point of difference in real estate, and the agency of choice for the community and real estate professionals alike,โ€ Ms Smith said. 

โ€œOur vision is to buck the trend of traditional real estate, while breaking any negative stereotypes, through our benevolent approach to real estate.โ€

Passion for the profession

Long before she started her career in real estate more than 12 years ago, Ms Smith was passionate about forging a successful career in the property industry. 

โ€œI always believed that if I could have a career in something I was truly passionate about, I would avoid the mediocrity that many people find themselves stuck in. 

โ€œI never wanted to be that girl in Dolly Partonโ€™s song 9 to 5, being a step on someone elseโ€™s ladder just waiting for the day my ship will come in.

โ€œIn the real estate industry your success is solely attributed to your own devotion to it. Your output is a direct result of your own input. You are the captain of your own ship.โ€

Ms Smith, a former nurse, credits her passion, along with equal measures of hard work, for her success in the real estate industry.

โ€œI love what I do, and I love my career, so I lead with passion,โ€ Ms Smith said. 

โ€œI believe I have a natural, sincere empathy to actually want to make a difference in peopleโ€™s lives, stemming from my 10 years spent in nursing prior to real estate.โ€

Ms Smith also believes a positive mindset is critical for success, both for yourself and your clients. 

โ€œYou manifest the thoughts and vibe that you put out to the world. My mantra since day one is actually from a very well-known kids movie โ€“ โ€˜Just keep swimmingโ€™, because you canโ€™t sink if you donโ€™t stop swimming,โ€ she said.

A smart city that celebrates community 

Ipswich is one of Queenslandโ€™s fastest growing cities, brimming with innovation, while retaining its community feel. 

โ€œI love the close-knit community vibe that Ipswich holds,โ€ Ms Smith said. 

โ€œWe are a smart city and a leading city in digital technologies, with a young demographic, master planned and purpose-built communities, and with incredibly retained heritage and character housing.โ€

The past 18 months in the Ipswich property market have been unprecedented, with the onset of COVID-19 having the opposite impact to what was predicted. 

โ€œOnce the worldwide shock of COVID settled in, the property market began to have quite an acute supply versus demand issue,โ€ Ms Smith said.

Several other factors have also had an impact – increased migration, demand for low density housing driven by an increase in remote working, government incentives, record low interest rates, Ipswichโ€™s younger demographic, and the large number of newly built communities within Ipswich. 

โ€œIn short, the market is booming,โ€ Ms Smith said.

Creating a point of difference in real estate 

Ms Smith said Century 21โ€™s innovative approach and corporate culture aligned perfectly with her own. 

โ€œCentury 21 supports our mission to be โ€˜the point of difference in real estateโ€™,โ€ she said. 

โ€œThey have big aspirations, and utilise their own exclusive innovative technology โ€“ they are years above the rest, and in my opinion, are the future of real estate. 

โ€œTheyโ€™re also the largest real estate sales organisation in the Asia Pacific region, holding solid worldwide brand recognition, with over 14,250 offices in 86 countries and territories. And I think thatโ€™s pretty cool. 

โ€œOpening my agency has been on the cards for quite a while now, so it was just my time.โ€ 

Ms Smith said the new Century 21 office would offer a stress-free, transparent experience for all walks of life. 

โ€œWe hope to deliver successful, supportive and personalised service; whilst building life-long relationships,โ€ she said. 

โ€œOver the years I have aligned myself with an incredible number of charity organisations to give back to my community, as my way of saying thank you to Ipswich for its steadfast support, and I plan to continue to do that.โ€

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Nicole Madigan

Nicole Madigan is a freelance journalist for Elite Agent.

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