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Karen Turner: A top agent’s journey to boutique brand success

In 2018, seasoned Terry Hills agent Karen Turner made a bold decision to join the @realty network. She was looking for more than just another agency, she wanted the freedom to run her business on her own terms, access to cutting-edge technology, and most importantly, a higher commission structure that rewarded her hard work.

This year marked an exciting new chapter as she launched her own boutique brand, Turner Cullen Property, alongside her daughter, Bec Cullen. 

With the expert support of the @realty marketing and support team, their new brand was seamlessly brought to life reflecting their values, vision, and local market expertise.

โ€œI honestly couldn’t run my own business without the support and professionalism of this amazing @realty team,โ€ Karen said. 

โ€œThey enable me to do what I love most, list and sell property while enjoying the work-life balance Iโ€™ve always dreamed of.โ€

Since joining @realty, Karen has more than doubled her earnings and achieved over $185 million in property sales. 

The generous commission structure has empowered her to reinvest in herself and grow the business she always dreamed of. 

Thanks to @realtyโ€™s cutting-edge software, smart automations, and a flexible work environment, sheโ€™s seen a significant boost in productivity and is securing more listings than ever. 

Having the freedom to work on her own terms has truly transformed her career.

In 2024, Karen embraced the next step in her career by launching her own boutique agency, Turner Cullen Property, under @realtyโ€™s OASIS branding model. 

The transition was not only smooth it was inspiring.

โ€œThey did an amazing job creating our new branded website. Very professional and something we are so proud of,โ€ Karen said. 

โ€œThe marketing team are an absolute pleasure to work with. They work quickly, and all of our marketing looks professional and clean. They make us look like the professional agents we are.โ€

Karen credits @realtyโ€™s marketing team for bringing her brand vision to life:

โ€œLove the marketing team. They are professional, patient, and fast. They support us in looking like professional agents. Plus, theyโ€™re super friendly and great to work with.โ€

One of the most significant differences Karen has experienced since joining @realty is the level of agent support.

โ€œThe support team are fantastic, patient, knowledgeable, quick to respond, and just a really nice team of professionals. 

โ€œWith their help, I can operate with a more personal approach, not the transactional feel many branded agencies offer.โ€

With @realty, Karen feels empowered to focus on what matters most: building trust with clients and delivering standout service during one of the most important transactions in their lives.

โ€œAfter all, itโ€™s not every day someone buys or sells a property itโ€™s possibly their biggest asset. They want to feel cared for, not just like another number.โ€

Ready to Build Your Own Brand?

Karen’s story is a testament to whatโ€™s possible when you pair experience and passion with the right support, tools, and freedom.

โ€œ@realty provide their agents with everything they need to build a successful real estate business. Itโ€™s up to the agent how little or how much they want to work to become successful.โ€

If youโ€™ve ever dreamed of launching your own boutique real estate brand but worried about the overheads or losing office support, take a page from Karenโ€™s journey.

Reach out to our team today to learn how we can help you create the business and lifestyle youโ€™ve always wanted. www.atrealtycareers.com.au/oasis

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