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10 Lessons for Real Estate in the Age of AI

AI is no longer something agents can ignore โ€” itโ€™s reshaping how top-performing real estate professionals manage their time, communicate with clients, and stay ahead of the competition. Inspired by Shopifyโ€™s โ€œAI-firstโ€ approach, Samantha McLean has pulled together ten lessons every agent, BDM and business owner should know right now.

Whether youโ€™re using AI to power up your proposals, streamline admin, or finally retire that decade-old listing template โ€” these takeaways are designed to help you work smarter, stay relevant, and actually get more time back.

Typing is so 2022. Letโ€™s get into it.

Recently, I posted a carousel onย LinkedIn about Shopifyโ€™s โ€œAI first approachโ€,ย but the truth is I have been thinking about this concept in our own business for quite a while.

Hereโ€™s the article โ€œReflexive AI usage is now a baseline expectation at Shopifyโ€ – if youโ€™d like to read the full thing:

TLDR:

  • AI is Essential:ย Everyone at Shopify, from top executives to regular employees, needs to use AI tools in their daily tasks.ย Being good with AI is considered a basic skill, and how well employees use AI is part of their performance reviews.
  • AI Before Hiring:ย Before asking to hire more people, teams must show that AI can’t do the job.ย This rule is to make sure AI is used as much as possible before adding more staff.
  • Focus on Learning:ย Employees should regularly use AI tools and share what they learn.ย This helps everyone keep improving their skills and stay updated with new technology.

I agree with all of this, but I would add, โ€œso long as it improves and does not diminish the customer experience.โ€

Here are my top 10 takeaways for the real estate industry.

1. AI Literacy Is No Longer Optional

Understanding and applying AI in your work is a baseline requirement, not a bonus skill. Choosing not to engage with it risks falling behind in capability and performance.

Whether youโ€™re an agent, a BDM, or running a property team, start thinking about how you can make AI your bestie.

2. Mastery Comes Through Practice

Effective AI use isn’t intuitiveโ€”it must be learned by doing. Prompting well, refining outputs, and integrating results into workflows all take time to develop.

Make an LLM your web browser home page. Now.

3. AI Is a Multiplier, Not Just a Tool

AI doesnโ€™t just streamline work – it amplifies the impact of highly skilled individuals (as well as less skilled individuals!)

Those who use it well can deliver personalised results that all your templated correspondence of the last decade could only dream of.

4. Prompting (or perhaps speaking) is the new typing

Learning how to ask AI for what you need is a real skill. Donโ€™t expect magic if you havenโ€™t done the learning. Do expect to get better at it with practice.

(If you hate typing, try a tool I am loving at the moment called Flow. It has increased my productivity at least 2x with the LLMs – and works with all sorts of other software including CRMs).

5. Proposals, copy, pre-listing kits – get AI to do the first draft and personalise it

Youโ€™re not outsourcing the thinking, just speeding up the heavy lifting. Let AI give you a head start and then make it your own.

NB, the finished product shouldnโ€™t sound like an AI. We have come too far for that!

6. AI-First Thinking Will Influence Resourcing

If youโ€™re not using AI to shave time off your admin load, youโ€™re probably just slapping a band-aid to patch over inefficiency.

At Elite Agent, weโ€™re not just fixing things any more, weโ€™re slowing down a bit to continually ask ourselves, โ€œWhat does AI first look like? How can we reimagine this process?

7. Experimentation Is a Team Sport

Part of this is having weekly team sharing sessions where we build GPTs and workflows and generally identify and fix our โ€œpain points.โ€

This is not just me but everyone on the team – even our VA Charmagne is taking the initiative and building GPTs. This collective experimentation drives faster learning and wider adoption.

8. Share

If someone cracks a great listing description workflow or automates half of their CRM updates, your team should all know about it. This is where โ€œcollaborationโ€ stops being lip service. (And if your office is not quite on board yet, this is a good reason to join the Spark community and share something today!!)

9. Leadership Is by Example

At Shopify, the directive isnโ€™t just to the employees; itโ€™s a shared commitment. Even the CEO and executive team are expected to be hands-on with AI in their work.

The takeaway: Lead by example. If youโ€™re a leader and youโ€™re still hesitating, the time is now.

10. The Workplace Is Rapidly Redefining Itself

AI is reshaping what productivity, creativity, and decision-making look like. The companies that evolve with itโ€”and the individuals who embrace itโ€”will define the next chapter of work – of that I am sure!

What do you think of Shopifyโ€™s AI first policy?

*This article was originally published by AI Powered Agents and can be read in fullย here.

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Samantha McLean

Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry. Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence. Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast. She holds a Bachelor of Business from the University of Technology Sydney. Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.