Wilson launches apartment-focused agency

Multi-award winning Real Estate Agent and entrepreneur Adrian Wilson has launched a new, innovative apartment-focused agency in Sydney City.

Ayre Real Estate offers specialised services to the premium apartment market – an area which Mr Wilson believes has significant opportunity for improvement in the level of service, quality of marketing and specialist advice.

“Buying, selling, renting or investing in apartments requires a completely different strategy to typical houses,” Mr Wilson said.

“The common agency structure does not cater well enough for the differences in approach required in order to achieve the best results for these owners.

“Ayre was created to fill a significant service gap in the Sydney property market at a time when apartment living is in its prime.”

Mr Wilson said there was a significant number of brand-new apartment developments recently completed in Sydney City, and they tended to attract strong interest from owner-occupiers, investors, renters and off-plan purchasers, meaning the market was more resilient during softer periods due to continued demand across all market segments.

“The market for high-quality, well-located, prestige apartments continues to remain relatively strong despite general market conditions,” he said.

“We are very excited to be leading the charge on providing a higher level of service to this market segment and believe the future prospects for our clients in this market are extremely positive.”

Mr Wilson is no stranger to the apartment market or to launching a new agency in a softer market. Back in 2008, he opened his first agency, Wilson Property Agents, which was twice named one of the fastest-growing companies in Australia by BRW Fast 100 awards, and operated from two prominent offices in Sydney City.

Wilson Property Agents was also awarded two Agency of the Year REINSW Awards for Excellence, as well as Boutique Independent Agency of the Year by the Real Estate Business Awards, and the REINSW Digital Marketing Award.

The business later acquired another agency business and then Mr Wilson successfully exited the company via an off-market acquisition in 2014.

Mr Wilson, who has an Executive MBA from UTS, said his experience consulting to several developers and a prior executive placement for an ASX-listed property company, would help to propel the new agency’s growth.

Ayre Real Estate is situated on the ground floor of the exclusive Sheraton On The Park hotel.

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