The partnership with Independent Media Publishers (IMP) follows a decision by realestateview.com.au to rebrand as view.com.au and launch Property 360, a property price estimate tool of over 10 million properties offering consumers the ability to track the value of their home and calculate property price estimates.
View.com.au says the commercial cross-promotional arrangement with IMP will provide the portal with increased exposure across important regional and suburban community mastheads, and give IMP a strengthened digital offering and platform to amplify and support digital advertising inventory to local real estate agents.
“This partnership with view.com.au allows us to innovate cross media, adapt and stay more relevant to the communities we’ve been serving for over 100 years,” Paul Thomas, Managing Director of Star News Group said.
From this week, IMP’s readers will see digital and physical presentations from the relationship across all of IMP’s newspapers and other media assets.
There will also be an editorial partnership that will allow view.com.au to provide up-to-date property insights and commentary that are invaluable to regional living and property investors.
Mr Thomas said he was pleased with the launch of the partnership.
“The extensive reach of IMP’s mastheads and their respective high-performing websites, are a vital part of the lives of property owners and renters,” Mr Thomas said.
view.com.au CEO Enzo Raimondo said the relationship between View.com.au and IMP would be mutually beneficial.
“We have a very strong, loyal network of regional and suburban real estate agents; this partnership and its investment commitment with the regional and community publishers allows us to strengthen our exposure even further, and drive more traffic to view.com.au,” he said.
