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Opinion

Sharp perspectives from voices inside and outside the industry. Op-eds, columns, and expert commentary on where real estate is heading – and where it should be.

Opinion

Are you joining a network or a platform?

With the rise of new agent models, it can be difficult to distinguish which type of business operation might be right for you.

Opinion

Staying ahead of the curve in 2022: James Bell

To say 2021 has been yet another crazy year would be an understatement, but for Century 21, it’s…

Opinion

Consider this before starting your own business: Michael Choi

When it comes to starting your real estate business, there are multiple options and lots to weigh up.…

Opinion

The 7 biggest mistakes agents make

We'd all like to imagine we were perfect real estate operators and the type of agent who creates…

Opinion

Matt Lahood: Three trends to watch in 2022

It’s safe to say that 2021 has been a big year in real estate. We’ve seen record demand…

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Opinion

How to list properties sight-unseen during Christmas

The festive season is upon us. And while usually the real estate market would wind down as everyone…

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Opinion

Would your real estate contractor pass the test?

Hiring independent contractors is popular in the real estate industry, with many high performers insisting on this type…

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Opinion

3 decisions that drastically changed my career: Will Ainsworth

“Change is slow, until it’s not.” I first heard that phrase many years ago, and it’s stuck with…

Opinion

Great sales agents don’t sell homes – they create raving fans

In this marketplace, selling a home hasn't been easy.

Opinion

Four major changes to landlord insurance

The year 2021 has been a big one! Not only has COVID-19 continued to impact the way we…

Opinion

Leveling up: How to grow from real estate agent to million-dollar agent

When it comes to making your mark as a million-dollar agent, times have changed.

Opinion

Three tips to ensure your real estate business is protected this Christmas

Like the rest of Australia, the real estate industry traditionally tapers down and has a break over the…

Opinion

Why you need a mentor – and why you should become one

Real estate can be an emotional rollercoaster. One day you're winning every listing, the next you're hitting the…

Opinion

How to build a personal brand that connects

While good results and peak performance will no doubt attract clients, what matters more is how you make…

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Opinion

Why real estate and debt are like wine and chocolate

It causes a heck of a lot less problems than booze, biscuits and cigarettes.

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Opinion

Start your own business – and still take a holiday

Many people believe starting their own business means saying goodbye to holidays and time off, and hello to…

Leadership

Geoff Lucas: The office isn’t dead, it has just been reimagined

There’s no doubt that the COVID-19 pandemic has brought with it great hardship and many hurdles, but it…

Opinion

Six changes to make to your business before the New Year

It's hard to believe the end of the year is fast approaching, and what a year it has…

Opinion

I went live on Facebook for 30 days in a row and here is what I learnt

I've always known Facebook Live is about the most powerful marketer’s tool out there.

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Opinion

Michelle Bowden: 15 tips to stop turning people off

When it comes to persuasion, there are plenty of things we do that attract people. Unfortunately, there are…

Opinion

John Hellaby: The proof is in the pudding

Actions speak louder than words. It’s a popular phrase, and especially true when it comes to the real…

Opinion

Manos Findikakis: What great agents do before the market softens

Manos Findikakis offers an insight into what agents should be doing right now in preparation for a change…

Opinion

The upside and downside of regional shift

Attend an open home in the regional city of Newcastle and you’ll see a flurry of phones out,…

Opinion

Why now is the time to start your own business: Michael Choi

Imagine you’re standing at the top of a popular cliff, overlooking a large body of water, famous for…

Opinion

Manos Findikakis: The real measure of success

Success can be defined in many ways. In the context of business, we are accustomed to measure it…

Opinion

A buyer’s agent’s top property predictions for 2022

With the economy taking a brutal beating this year, many Australians have been sitting cautiously watching and waiting…

Opinion

Why border closures aren’t the only cause of rising house prices

Many property experts point to COVID-19 border closures to explain skyrocketing house prices, while economists claim historically low…

Opinion

Joel Davoren: Should you be wearing blinkers?

Another Melbourne Cup is behind us, and I hope the punters among you had a win on the…

Opinion

Why sales agents need buyer’s agents in a surging Sydney market

It’s never been a better time to be an agent; and a worse time to be a buyer. 

Opinion

Disrupted trust: Sarah Bell discusses the emergence of artificial intelligence

Sarah Bell discusses the path to trusting emerging technology in the property industry.

Leadership

Why you won’t always get the big decisions right: Geoff Lucas

No matter the industry, leadership is about making some tough decisions. The Agency's Geoff Lucas explains why those…

Opinion

Things to consider when buying or selling a rent roll

The rent roll market is a hot one, with demand far exceeding supply. So, whether you’re looking to…

Leadership

Ellen Bathgate: Why failure teaches you more than success

Ellen Bathgate shares the greatest lessons she's learned as a leader courtesy of the inevitable mistakes made a…

Opinion

30 things to look for in landlord insurance

It was back in 1991 when a gap in the market was recognised for specialist landlord insurance.

Opinion

Shane Kempton: Flicking the switch on your internal technology

OK, so we know from part one that our central nervous system is the main driver for everything…