Opinion
Sharp perspectives from voices inside and outside the industry. Op-eds, columns, and expert commentary on where real estate is heading – and where it should be.
Fresh eye from the corporate guy: Nigel O’Neil
When Nigel O'Neil received an offer to hitch his star to a real estate franchise he thought it would 'scratch an itch' his career in the corporate arena couldn't. Here, the Barry Plant Chief Executive Officer explains why franchisors pushed back at the changes he wanted to make and how he overcame that hurdle.
Five reasons to get intimate with your database in 2022
In real estate, your database of past and potential clients is the most critical asset you have when…
True leaders create leaders: Michael Choi
Area Specialist Founder Michael Choi shares the major mindset shift that set him on a path to leadership…
John Hellaby: End of year stats reveal aggressive buyer behaviour
Buyer activity has been at an all-time high, and Market Buy CEO John Hellaby says that’s reflected in…
10 tips to improve your credibility
It's a fine line between being credible and cocky, confident and arrogant, but as Michelle Bowden explains, getting…
Matt Lahood: 5 things to consider when starting your own agency
The decision to go it alone and start your own real estate agency is a big one. Here,…
Are you joining a network or a platform?
With the rise of new agent models, it can be difficult to distinguish which type of business operation…
Staying ahead of the curve in 2022: James Bell
To say 2021 has been yet another crazy year would be an understatement, but for Century 21, it’s…
Consider this before starting your own business: Michael Choi
When it comes to starting your real estate business, there are multiple options and lots to weigh up.…
The 7 biggest mistakes agents make
We'd all like to imagine we were perfect real estate operators and the type of agent who creates…
Matt Lahood: Three trends to watch in 2022
It’s safe to say that 2021 has been a big year in real estate. We’ve seen record demand…
How to list properties sight-unseen during Christmas
The festive season is upon us. And while usually the real estate market would wind down as everyone…
Would your real estate contractor pass the test?
Hiring independent contractors is popular in the real estate industry, with many high performers insisting on this type…
3 decisions that drastically changed my career: Will Ainsworth
“Change is slow, until it’s not.” I first heard that phrase many years ago, and it’s stuck with…
Great sales agents don’t sell homes – they create raving fans
In this marketplace, selling a home hasn't been easy.
Four major changes to landlord insurance
The year 2021 has been a big one! Not only has COVID-19 continued to impact the way we…
Leveling up: How to grow from real estate agent to million-dollar agent
When it comes to making your mark as a million-dollar agent, times have changed.
Three tips to ensure your real estate business is protected this Christmas
Like the rest of Australia, the real estate industry traditionally tapers down and has a break over the…
Why you need a mentor – and why you should become one
Real estate can be an emotional rollercoaster. One day you're winning every listing, the next you're hitting the…
How to build a personal brand that connects
While good results and peak performance will no doubt attract clients, what matters more is how you make…
Why real estate and debt are like wine and chocolate
It causes a heck of a lot less problems than booze, biscuits and cigarettes.
Start your own business – and still take a holiday
Many people believe starting their own business means saying goodbye to holidays and time off, and hello to…
Geoff Lucas: The office isn’t dead, it has just been reimagined
There’s no doubt that the COVID-19 pandemic has brought with it great hardship and many hurdles, but it…
Six changes to make to your business before the New Year
It's hard to believe the end of the year is fast approaching, and what a year it has…
I went live on Facebook for 30 days in a row and here is what I learnt
I've always known Facebook Live is about the most powerful marketer’s tool out there.
Michelle Bowden: 15 tips to stop turning people off
When it comes to persuasion, there are plenty of things we do that attract people. Unfortunately, there are…
John Hellaby: The proof is in the pudding
Actions speak louder than words. It’s a popular phrase, and especially true when it comes to the real…
Manos Findikakis: What great agents do before the market softens
Manos Findikakis offers an insight into what agents should be doing right now in preparation for a change…
The upside and downside of regional shift
Attend an open home in the regional city of Newcastle and you’ll see a flurry of phones out,…
Why now is the time to start your own business: Michael Choi
Imagine you’re standing at the top of a popular cliff, overlooking a large body of water, famous for…
Manos Findikakis: The real measure of success
Success can be defined in many ways. In the context of business, we are accustomed to measure it…
A buyer’s agent’s top property predictions for 2022
With the economy taking a brutal beating this year, many Australians have been sitting cautiously watching and waiting…
Why border closures aren’t the only cause of rising house prices
Many property experts point to COVID-19 border closures to explain skyrocketing house prices, while economists claim historically low…
Joel Davoren: Should you be wearing blinkers?
Another Melbourne Cup is behind us, and I hope the punters among you had a win on the…
Why sales agents need buyer’s agents in a surging Sydney market
It’s never been a better time to be an agent; and a worse time to be a buyer.