Movers and Shakers

The Property Collective expands into Brisbane

Independent agency, The Property Collective, has expanded its into Brisbane, marking the beginning of the Canberra-based company’s next growth phase.

Founded by Hannah Gill and Will Honey, The Property Collective has seen its property management business increase to 1500 homes in just three years, through focusing on providing market-leading, end-to-end support for their clients.

Ms Gill said demand had grown for their services as investors increasingly expanded their property portfolios across state lines.

“From a property management perspective, we believe there is a real benefit of a single point of contact for investor’s portfolios,” Ms Gills said.

“Brisbane is the first foray into that space.”

Ms Gill said the plan was to continue expanding, but to do it in a measured way.

“We don’t want to grow, just for the sake of growing,” she said.

“We don’t have a goal to be the biggest, or to say we’re the biggest.

“I think it is very much opportunity-driven and people-driven.”

She said operations manager, Jarryd Kirchner was looking to relocate to Brisbane, so it was the perfect opportunity to have a physical presence in the state and expand the brand.

“We said let’s try this as a proof of concept, where we provide support from our HQ in Canberra,” she said.

“Because if we can nail Brisbane, then we can replicate the model in every state.”

Ms Gill said the team had worked hard to produce an end-to-end workflow, that allows them to manage properties from anywhere in the country.

She said The Property Collective would look to grow its presence in Brisbane organically and using the same methods that allowed them to reach 1500 properties under management in Canberra, in just a few years.

Mr Kirchner said The Property Collective started taking on managements in Brisbane 18 months ago before rolling out its full offering to investors when he arrived.

“Brisbane is a massive opportunity in the sense that it’s the fastest-growing state population,” Mr Kirchner said.

“We also have a lot of relationships where there is dual ownership across states, so there was a gap there where people were dealing with multiple agencies.

“And Brisbane seemed to have a bit of a correlation with our referral partners and current landlords.”

Mr Kirchner said at this stage The Property Collective would focus on property management in Brisbane but, longer term, would look to expand to the Gold Coast and Sunshine Coast.

“We’re looking to provide a specialist and bespoke property management service, unlike what most people have experienced previously,” he said.

“But for us, it’s slow and steady, and finding the right people to make sure they fit culturally and meet performance expectations for our clients.”

Ms Gill said the next area of expansion for The Property Collective would likely come down to finding the right people.

“We don’t want to have brand damage just because we want more dots on maps,” she said.

“If the right people come along, we’re open to conversations pretty much anywhere in the country, as long as there’s really good alignment of values and alignment of business goals, then we’re happy to explore it.”

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Rowan Crosby

Rowan Crosby is a senior journalist at Elite Agent specialising in finance and real estate.