FRANCHISE NEWSNationalReal Estate News

The Agency announces appointment of Geoff Lucas as Group CEO

The Agency has just announced the appointment of Geoff Lucas as Group CEO, with the highly experienced industry executive set to start the new role on March 29.

Mr Lucas has significant executive experience across several industries, including two periods with real estate company McGrath, most recently as CEO from 2018 to 2020 and previously as the company’s COO from 2008 to 2016.

Today’s announcement follows a fortnight of big news for The Agency, including the recent appointment of David Price as General Manager of the company’s Queensland operations and yesterday’s announcement that the company was expanding into the commercial market.

The Agency’s Chairman Andrew Jensen said the company was pleased Mr Lucas had agreed to join The Agency, “given his immense experience and success in the real estate sector”. 

“The appointment comes at a time when The Agency is looking to use the foundation of its strong balance sheet and industry-leading operational performance to continue to drive growth across its business,” Mr Jensen said.

Mr Lucas said he has decided to join The Agency because he was impressed with the company’s resilience and commitment to its customers, people and strategy during its formative stages.

He said he believed the business was now positioned, through its strengthened balance sheet, to be active in consolidation of the industry.

“I am excited to be joining The Agency Group, which I believe has a model and philosophy designed to appeal to a growing number of principals and agents given the current evolution of the real estate market,” Mr Lucas said.

“This team has demonstrated tremendous resilience and commitment during their formative stages. The business is now in a position of financial strength and is beginning to dominate market share in a number of key markets. 

“The recent expansion into Queensland, and now a national Commercial business, both demonstrate a true national presence providing our people and customers with the benefit of shared knowledge and broad network, ensuring consistency in the delivery of service and value to our customers.”

Mr Lucas said the opportunity to work alongside Real Estate CEO Matt Lahood, who he worked with for eight years at McGrath, was “particularly exciting given the success we shared in growing our people and the business whilst delivering exceptional customer service”.

“Geoff Lucas will be assisting in the growth strategies for each business vertical across the Group,” Mr Lahood said.

The Agency’s Managing Director Paul Niardone will continue in his current role. As Group CEO, Mr Lucas will report to Mr Niardone and as CEO (Real Estate), Mr Lahood will report to Mr Lucas.

Show More

Daniel Johnson

Daniel Johnson was the news editor for Elite Agent. He worked with the company from February 2020 to June 2020. For current stories, news alerts or pitches, please email