Price is right to spearhead The Agency’s expansion into Queensland

The Agency is continuing its national expansion strategy, announcing experienced industry professional David Price has joined the team as General Manager of Queensland.

As part of the role, Mr Price will be responsible for spearheading The Agency’s growth in the Sunshine State, beginning with the Brisbane market.

The Agency’s CEO Matt Lahood said he was pleased to welcome Mr Price to the team and excited about the expansion into the Queenskand market.

“We are honoured David Price has joined The Agency to grow our network, initially in Brisbane and then across Queensland. His career to date has been one of high performance, consistent results and natural leadership,” Mr Lahood said.

Mr Price brings more than 25 years’ industry experience to the role, including achieving a combined total of more than $2 billion in real estate sales.

During his time at Ray White, he was awarded the prestigious Max White Award by the network and one of his businesses was ranked the number one office in Brisbane for three consecutive years.

He said he was excited to be taking on the Queensland General Manager role and was impressed by the fresh approach The Agency was bringing to the industry.

“It’s a different structure and style of business which I feel is very innovative and a step ahead,” Mr Price said. 

“It is attributes like the cutting-edge marketing and the style of leadership exhibited by Matt Lahood, whom I have always admired, that drew me to the business. Let alone the fact it is Australia’s fastest-growing real estate brand.”

Mr Price described the Brisbane property market as being “on fire” and predicted the strong activity in the region would continue in the short-to-medium term. 

He said some of this activity was being driven by expats returning to Australia and settling back home, but the overall momentum is being driven by interstate migration, particularly from Sydney and Melbourne.

“Throughout my 25-year career I have seen three boom periods in the local property market, and this includes the current boom,” he said. 

“Each has been driven by interstate migration, people taking advantage of the better value for money in Brisbane.”

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Daniel Johnson

Daniel Johnson was the news editor for Elite Agent. He worked with the company from February 2020 to June 2020. For current stories, news alerts or pitches, please email