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Stockdale & Leggo appoint Catherine Rogers as new COO

When Catherine Rogers started her career in reception, little did she know that more than 20 years later sheโ€™d take a senior position at a leading real estate agency.

A former network operations executive at Stockdale & Leggo, Ms Rogers has now been promoted to chief operating officer at the network.

Ms Rogers said her real estate journey started as an eager 18-year-old receptionist at an eastern suburbs advertising agency that focused on real estate.

Sheโ€™s since gone on to hold various industry positions, including as a sales agent, compliance manager and a marketing co-ordinator.

โ€œI initially started on reception and over the course of five years I learnt as much as I could and worked my way up to a senior account manager, where I began to build relationships with real estate business owners and agents,โ€ Ms Rogers said. 

โ€œI decided to take the leap and move into a real estate agency for the first time in 2001. 

โ€œOver the next 20 years Iโ€™ve held positions such as sales administrator, EA to C-Suite executives, sales agent, office manager and compliance manager, working with a number of successful brands before landing here at Stockdale & Leggo.โ€ย 

Ms Rogers said she had been able to take experience and knowledge from each of those roles and looked forward to sharing her nous with the Stockdale & Leggo network in her new position.

She attributed her career progression to her willingness to step outside her comfort zone and saying โ€œyesโ€ to more opportunities.

โ€œI look at change in a positive way and I want to continue to learn and grow,โ€ Mr Rogers said.

โ€œThis industry is ever-changing and when opportunities present, I am a firm believer in making the most out of them and not putting limits on anything.โ€

Stockdale & Leggo Chief Executive Officer, Charlotte Pascoe, said Ms Rogers was the obvious candidate for the COO role, with her extensive real estate background and ability to create special connections.

โ€œOur corporate team are all well experienced and have can-do attitudes โ€“ they are always ready to roll up their sleeves and lend a hand to help our franchisees grow,โ€ she said.

โ€œCatherine has fit right into the โ€˜Stockies Familyโ€™ and will continue to be a great asset to the growth of our brand.โ€ 

Ms Rogers she was looking forward to embracing the ethos that real estate is about people, not just property.

โ€œI think the biggest shift in my time is how the industry shifted from being โ€˜about propertiesโ€™ to be โ€˜about peopleโ€™,โ€ she said.

โ€œOpening opportunities to people from all walks of life, removing stereotypes, focusing on employing people who are able to build relationships and roles offering more work-life balance and flexibility.

โ€œItโ€™s now about empowering employees with the right tools, education and providing a positive and healthy workplace culture, which in turn breeds successful careers and businesses.โ€

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Kylie Dulhunty

Former Elite Agent Editor Kylie Dulhunty is a freelance content producer for the Elite Agent audience, leveraging her extensive copywriting and real estate expertise.