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RE/MAX reveals refreshed branding with digital in mind

RE/MAX has revealed new branding for Australia and New Zealand to be used across social, digital, mobile and print platforms, and is the first major brand refresh since the global company began 44 years ago.

The bold new presentation of logos, wordmarks, international signs and the iconic RE/MAX Balloon was released at the San Francisco Broker Owner Convention in August; and the same month, delegates at the RE/MAX Asia Pacific Convention on the Gold Coast, Queensland got to sample the refreshed brand for themselves.

Since then, RE/MAX Australia and RE/MAX New Zealand have focused efforts on becoming the first of the regions globally to roll-out the new brand with comprehensive style guides that are in line with the Australian and New Zealand markets, design trends and consumer expectations.

Michael Davoren, Managing Director for RE/MAX Australia and RE/MAX New Zealand, said the refreshed brand identity was a brand evolution.

“These changes have been made with the digital age in mind,” he explained, “and the refreshed branding sits well with how RE/MAX presents to consumers using today’s technology.”

“With the increasing demands on digital marketing, we’ve responded by giving our customers more vibrant use of colours, better use of white space and an overall uniformity of brand presence.

“The simple and effective design meets market trends in Australia and New Zealand, and an increased brand equity in both regions is better for real estate consumers.

“Subtle adjustments to the most powerful image in real estate, the RE/MAX balloon, was a natural progression across our residential, prestige and commercial brands.

“Consumers will find our logo, signage, advertisements and marketing collateral more modern and more appealing to home buyers and sellers of today, while being instantly recognisable as RE/MAX,” said Mr Davoren.

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Azal Khan

Azal Khan was a in-house features writer for Elite Agent Magazine.