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REIQ launches new video series to empower consumers

The Real Estate Institute of Queensland (REIQ) has launched a new video series, which aims to help consumers make educated and informed decisions about buying, selling, or renting property in Queensland.

The educational video series, called Prop IQ, aims to unpick the complexities of real estate and answer the big questions regularly fielded by real estate professionals.

REIQ Chief Executive Officer Antonia Mercorella said Prop IQ aimed to demystify and debunk the process of buying, selling and renting in Queensland and answer consumers’ burning questions.

“Real estate is essential to all of us, it’s often the topic of conversation at BBQs around the country, and it can be the biggest financial investment people make in their lifetime, and yet, most people have a rudimentary understanding of it,” Ms Mercorella said.

“For those who want to make informed property decisions and to understand their rights and responsibilities when buying, selling, or renting, the REIQ has created a show designed to enlighten and empower them.”

She said Prop IQ would be an entertaining, accessible, and interactive learning experience, allowing viewers to gain valuable insights from industry leaders and be a part of the conversation.

“Each episode hones in on a different aspect of real estate and speaks to the professionals who live and breathe it, allowing us to take a deep dive into their expertise,” she said.

Ms Mercorella said the inaugural episode, streamed live on the REIQ Facebook page recently, tackled navigating the journey to becoming a homeowner.

“We spoke with a couple who travelled a comprehensive roadmap to successfully acquire their dream home and learnt some important lessons along the way,” she said.

“Plus, we looked at available grants and schemes, the role of mortgage brokers and real estate agents in the buying journey, and we discussed how apps can be helpful when it comes to finding the right home.”

She said the first-home buyers episode is now available to watch on demand at any time via reiq.com.

“Our second episode, which covers the rental market, will be streamed live on the REIQ Facebook page on Tuesday, 23 April 2024 at 5:30pm, and we welcome everyone to tune in,” she said.

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Rowan Crosby

Rowan Crosby is a senior journalist at Elite Agent specialising in finance and real estate.