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realestate.com.au moves into virtual reality

Australian property seekers and daydreamers will soon be able to explore their dream home in virtual reality through realestate VR, realestate.com.au’s virtual reality property app, coming soon to Android mobile devices.

realestate VR will allow people to tour through a property from the comfort of their couch via their virtual reality device, offering a new and exciting way to experience property.

Selected properties on realestate.com.au will soon be available to view in virtual reality, giving real estate agents a key point of difference as they endeavour to make their property stand out from the crowd.

realestate.com.au continues to invest in, and trial new technology to help change the way Australians experience property. Earlier this year, Australia’s leading property website trialled new augmented reality functionality in partnership with Ray White Real Estate, receiving positive feedback from property seekers around the country eager to utilise new technologies to explore property.

Nigel Dalton, Chief Information Officer at REA Group, commented: “Our trials in augmented reality were really well received by both our customers and consumers so we see virtual reality as a logical next step in the experience.

“As technology continues to evolve, we know that consumers are wanting to try new and innovative products that push the boundaries. While virtual reality is not a new innovation and we’ve been trialling and testing its functionality for some time now, we’re excited to be soon offering a scalable product for Australians to explore.

“All you need to do is look at the runaway success of the Pokemon Go app to realise how in demand new technology is. We’re confident that both augmented reality and virtual reality will become increasingly useful tools for property seekers when looking for their next home.”

realestate VR by realestate.com.au will be available in the coming months for download from Android app stores, including Google Daydream and Oculus for Samsung Gear VR.

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