NationalNEWSSUPPLIER NEWS launches ‘This is the Place’ ahead of Spring selling season has launched a new brand platform ahead of the peak Spring season, ‘This is the Place’, celebrating the special moments when Australians find their ‘place’.

“It’s exciting to launch the new campaign right in time for the Spring season to really celebrate that moment when Australians find their ‘place’,” Andrew Rechtman, Executive General Manager – Residential, said.

“When you’re selling your home, you want the most amount of people to see it and when you’re looking for a place to live, you want to make sure you haven’t missed any places. As an experience that connects people with property, size matters.

“We have twice the visits of our nearest competitor, both online and on app[1] . Over a million people come to us every day as a place they can trust to help them on their property journey.[2]

Mr Rechtman said’s constant investment in new products and consumer experiences continue to deliver real value to agents and customers.

“Being the number one place for property is something we’re really proud of. It tells us we’re playing an important role in Australian’s property decisions and delivering real value to agents and vendors,” Mr Rechtman said.

[1] All data vs nearest competitor, Jul-Aug. Web visits: Nielsen Market Intelligence.  App launches: Nielsen Digital Content Ratings.
[2] Nielsen Digital Content Ratings, daily audience on site & app, Jul-Aug

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Azal Khan

Azal Khan was a in-house features writer for Elite Agent Magazine.