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REA Group changes Track with rebranding of data and valuations business

REA Group has announced a rebranding of its property data and automated valuations business Hometrack, which will now be known as PropTrack.

PropTrack is a data business that delivers its customers targeted market intelligence by combining property statistics, valuation technologies and behavioural data created in real-time by the 12 million Australians who use realestate.com.au each month.

To coincide with the rebranding, PropTrack is launching industry leading application programming interfaces (APIs) and customisable widgets to provide customers with unprecedented access to integrated property market data and insights.

REA’s Chief Audience and Marketing Officer Melina Cruickshank said it was an exciting step forward for the group.

“PropTrack underpins REA Group’s growth strategy to provide the richest content, data and insights to our customers, enabling decisions to be made on the most up-to-date, relevant and comprehensive real estate data available.”

PropTrack CEO Brendan Darcy said the transition to PropTrack would allow the company to provide expanded opportunities for customers. 

“Our new APIs will provide integrated access to property prices, market activity and historical transactions. We will continue to evolve this offering to integrate realestate.com.au‘s unique property intelligence, incorporating demand and listings data,” Mr Darcy said.

He said the new products would help customers create a competitive advantage through the use of expert analysis, market reports and a suite of data-driven solutions. 

For more information visit www.PropTrack.com

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Daniel Johnson

Daniel Johnson was the news editor for Elite Agent. He worked with the company from February 2020 to June 2020. For current stories, news alerts or pitches, please email editor@eliteagent.com.au.