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REA Group announces strategic partnership with 58 Group in China

REA Group have announced a strategic partnership between their online platform Myfun and one of China’s leading online real estate listing platforms under 58 Group, Anjuke.

The partnership will allow Myfun to further expand its footprint in mainland China, while enabling Anjuke to provide international properties to Chinese users.

As part of the partnership, Myfun will syndicate Australian residential properties, including daily updates on over 50,000 residential listings on Anjuke’s platform.

Liaison services will also be provided by Myfun to help users throughout their property journey.

Meanwhile data points such as monthly median price, rental price and annual growth rate of listings in Australia will help Chinese buyers understand the Australian market.

Nationally listed properties will be featured, as well as specific listings for Melbourne, Sydney, Brisbane and Gold Coast localities.

“As a leading online real estate listing platform in China, Anjuke has an edge over the market in terms of the coverage of cities, number of listings and wide variety of property agent brand and broker options,” said 58 Group’s Senior Vice President and Anjuke’s Chief Operation Officer Jeff Ye.

“The collaboration with REA Group will provide a broader range of information and data to our users.”

According to Kenneth Kent, General Manager – REA Greater China, the company’s partnership with Anjuke opens up possibilities for them to offer a superior property search experience to buyers in China.

The Anjuke platform covers more than 600 cities and counties in China.

“We are excited to announce this partnership as it marks an important step in connecting Chinese buyers with global property markets,” he said.

“This partnership opens a new chapter for us, with further collaboration already under discussion. In the foreseeable future, we will be happy to extend the partnership in terms of rental and commercial listings syndication, and other B2B connection opportunities as well as expansion of other market listings beyond Australia.”

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