INDUSTRY NEWSNationalReal Estate News

Purplebricks opens offices in Sydney and Central Coast, plans expansion to Perth and Adelaide soon

Purplebricks has just opened up new offices in Sydney and the Central Coast, with plans underway to expand into Perth and Adelaide as well.

The company’s latest set up in New South Wales (NSW) comes just four months after it opened offices in Brisbane, Melbourne, the Gold Coast and the Sunshine Coast.

Established in the UK in 2014, Purplebricks has settled over 150 residential properties in Australia through auction and private treaty sales to deliver an estimated $1.7 million in savings back to sellers, the company said in a media release on Monday.

The company’s more cost-effective and fairer ways have attracted hundreds of home homeowners on a monthly basis to start using their platforms to sell their homes.

To date, Australians selling through Purplebricks have collectively rated the service 9.5 out of 10  or ‘Excellent’  on, an independent rating service that customers use to provide honest feedback on their property sales experience.

“Until now, Sydneysiders selling their homes have been paying too much, for too long. We have made a real difference to sellers very quickly across Melbourne and Brisbane, and it’s high time that residents in Sydney were given the first ever professional and credible alternative to wasting thousands of dollars in commission and separate marketing costs,” Purplebricks co-founder and chief executive Michael Bruce said the Sydney office launch recently.

“In such a short time, we have delivered an estimated $1.7m in savings back to sellers and received some incredible reviews and feedback, which speaks volumes about the Australian public’s interest in our service.

“Our ‘always-on’ way of business means that we were even selling homes in Australia on Christmas Day and Boxing Day, much to the delight of our customers!”

With Sydney’s median house price standing at $852,000 which is 75 percent higher than Brisbane’s $486,000 and a third higher than Melbourne’s $641,200, the harbour city has earned a reputation as being the most pressured real estate environment in Australia.

“We are confident that our demonstrated success in an auction and private treaty sales across the country is setting us apart from traditional real estate offerings and will make a substantial and positive difference for homeowners in Sydney,” said Bruce.

“We are now being appointed to sell hundreds of houses every month and are saving our customers thousands of dollars, while getting them the best possible price, which is fantastic,” he added.

Purplebricks will offer Sydney sellers everything that they would expect from the traditional sales process, but with a greater level of transparency and convenience than they will have ever experienced before – plus an enormous saving in the process.

Compared with the traditional real-estate model where sellers pay separate commission and marketing costs, Purplebrick’s flat fee model would save Sydneysiders a conservatively estimated $15,084 per sale in costs, translating to massive savings for homeowners in Sydney.

“While we recognise that Sydney is an intense real estate market we know that across NSW, our experienced and professional Local Property Experts will deliver the same service and price excellence that we are becoming known for in other parts of Australia,” added Bruce.

The top five NSW postcodes where they say homeowners can expect to save the most by using the Purplebricks flat-fee model are below:


  1. Sydney CBD: $41,209
  2. Balmain: $31,879  
  3. Strathfield: $29,313
  4. Chiswick: $28,620
  5. Burwood: $28,229


  1. Edgecliff: $86,403
  2. Vaucluse: $60,543
  3. Bellevue Hill: $57,979
  4. Double Bay: $49,016
  5. Rose Bay: $46,500


  1. Palm Beach: $48,700
  2. Kirribilli: $46,738
  3. Mosman: $43,340
  4. Neutral Bay: $39,554
  5. Northbridge: $39,323


  1. Cecil Park: $46,170
  2. Austral: $41,330
  3. Bringelly: $32,435
  4. Port Hacking: $31,342
  5. Woolooware: $26,233


  1. Glenhaven: $37,993
  2. Arcadia: $31,073
  3. Dural: $30,770
  4. Orchard Hills: $29,681
  5. Glenorie: $28,900


  1. North Avoca: $14,435
  2. Killcare Heights: $12,896
  3. Avoca Beach: $11,690
  4. Ourimbah: $11,080
  5. Patonga: $11,001

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June Ramli

June Ramli was a in-house journalist for Elite Agent Magazine.