INDUSTRY NEWSNationalReal Estate News

Propic secures full Series D subscription, led by View Media Group

Propic has announced the successful closure of its Series D funding round.

This significant milestone not only marks a remarkable achievement for Propic, but also solidifies the company’s position as a leader in the real estate industry for Generative AI.

The Series D round received overwhelming support, with Antony Catalano’s View Media Group (VMG) playing a pivotal role in closing out the round, which was fully subscribed in March.

As a strategic partner, VMG’s collaboration with Propic highlights a shared vision to improve the consumer and agent experience around real estate transactions, through proprietary language models designed to serve customers 24/7.

“We are proud to support Propic in their Series D funding round,” View Media Group Executive Chairman, Antony Catalano, said.

“This strategic investment aligns perfectly with our vision of creating an interconnected property ecosystem.

“Our partnership exemplifies our commitment to innovation and delivering market-leading solutions for real estate consumers across the country.”

Commenting on the collaboration, Propic Chief Executive Officer, Jeffery Gray, said Propic was deilighted to have MBG’s support in the Series D round.

“This partnership aligns perfectly with our strategy to truly transform the real estate industry and brings us closer to achieving our vision of delivering Australia’s best AI-driven real estate solutions,” he said.

The timing of the announcement coincides with the release of Claire by Propic earlier this year.

Claire, powered by generative AI technology, has redefined real estate operations for some of Australia’s major real estate brands.

By offering intelligent, real-time interactions in managing buyer and leasing enquiries, augmenting property data and now with an ability to interpret photos and floor plans, Claire’s powerful capabilities signal a step change in how property transactions are managed.

“We are confident that the investment from the Series D round will accelerate our client acquisition efforts and further solidify Propic’s position as the Home of AI for Real Estate,” Mr Gray said.

Moving forward, Propic is poised to announce a number of major real estate brands coming on board in the coming months, marking significant strides forward in its client acquisition journey. 

This next phase will also highlight Propic’s capabilities in improving customer response times, interpreting data and providing real estate agents with key features essential for improving their bottom line.

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