Nicholas Armstrong-Smith of Century 21 Armstrong-Smith has secured $2.3 million for a two-bedroom oceanfront apartment at 6/10 Ocean Street, Clovelly, following a 90-day private treaty campaign that attracted three formal offers.
The result was shaped by strategic timing and sustained buyer interest over the festive period.
Launching before Christmas to capture peak traffic
Rather than waiting for the traditional February return, Nicholas recommended bringing the property to market before Christmas to capture the seasonal spike in online search activity.
“Domain and realestate.com.au consistently report Boxing Day as one of the busiest days of the year for property searches, so we were keen to have the property online and visible before Christmas,” he said.
The campaign generated enquiry throughout the holiday period, with interest coming from a broad cross-section of buyers drawn to the apartment’s clifftop position.
“What was fascinating was the range of buyers the property attracted,” Nicholas said. “We had local buyers inspecting the apartment straight after a swim at Clovelly Beach, while at the same time receiving enquiries from interstate and overseas purchasers. It demonstrates the unique appeal of premium coastal property, where the buyer pool extends well beyond the immediate area.”
One buyer group, represented by a buyer’s agent, inspected multiple times before committing.
Three offers and a tightly held location
Located on one of Clovelly’s tightly held oceanfront streets, the apartment’s elevated setting, ocean outlook and proximity to the beach contributed to competitive bidding.
The campaign produced three offers, with Nicholas negotiating between parties to secure the $2.3 million result and a 30-day settlement, allowing the vendors to transition smoothly to their next move in regional New South Wales.
“The vendors were thrilled with the outcome,” Nicholas said. “Having owned and enjoyed the apartment for many years, it was naturally a bittersweet decision to sell. However, achieving an excellent result and a smooth transaction with a quick settlement gave them great confidence as they moved on to their next chapter.”
Why coastal demand remains resilient
Nicholas said properties in locations such as Clovelly, Bondi Beach and Tamarama often operate within their own market segment.
“Buyers are motivated by lifestyle, views, beach access and scarcity,” he said. “When a quality oceanfront apartment becomes available, there is always strong interest from purchasers seeking a long-term lifestyle investment.”
The campaign reinforces the ongoing depth of demand for tightly held coastal apartments, particularly when supported by deliberate timing and structured negotiation.
About the agent
Nicholas Armstrong-Smith is a six-time Century 21 Centurion Award winner, placing him among the top 2 per cent of Century 21 sales professionals worldwide. Since establishing and leading Century 21 Armstrong-Smith alongside his wife, Shona Armstrong-Smith, in 2012, he has helped build the agency into a multi-award-winning business recognised throughout Sydney’s Eastern Suburbs. Visit Nicholas’s website or call Nicholas on +61 419 273 703.