A two-bedroom apartment at Unit 6/95 Ebley Street, Bondi Junction has sold for $975,000 at auction, with Nicholas Armstrong-Smith of Century 21 Armstrong-Smith delivering a result that showcased strategic presentation and local market strength.
The campaign’s success came from combining property presentation with deep local knowledge. Nicholas’s office location on the same street as the property, coupled with an extensive database of Eastern Suburbs buyers, created immediate buyer engagement that translated into 47 individual inspections and three registered bidders.
Strategic preparation
The north-east facing apartment underwent repainting and professional styling before hitting the market, creating immediate visual impact that resonated with buyers during the four-week auction campaign.
“We presented the property beautifully by repainting the property and having the property very beautifully styled,” Nicholas says.
The approach generated 98 inquiries, demonstrating strong market interest in the Bondi Junction precinct, where two-bedroom apartment prices start from $760,000 according to View.com.au data.
Auction engagement
Three registered bidders competed at the Wednesday evening auction held in Century 21 Armstrong-Smith’s purpose-built auction centre, with bidding opening at $900,000 and progressing to the final $975,000 result.
The vendors recognised Nicholas’s approach throughout the process, noting his market knowledge and composed campaign management.
“Nicholas was the right selling agent for our property. He knows the Bondi Junction market inside out and was calm and collected throughout the entire four-week process. We achieved a great selling price due to Nicholas’s tireless hard work.”
The buyers recognised Nicholas’ approach through the buying process as honest and knowledgeable:
“Nicholas is approachable, efficient, helpful, knowledgeable and, most importantly, straight and honest. We felt comfortable at all times dealing with him.”
Local advantage
Nicholas attributes part of the campaign’s effectiveness to Century 21 Armstrong-Smith’s established presence in the heart of Bondi Junction, with the office’s street-level exposure creating organic buyer awareness.
“We have such a huge presence in the middle of Bondi Junction with great exposure for our office, which is located on the same street as the property and a purpose built auction centre,” he says.
“We had many people that were interested in the property that we already knew from our significant database and presence in Bondi Junction.”
The result demonstrates how combining presentation excellence with hyperlocal market positioning can drive competitive outcomes, even for properties without parking in a suburb where transport links and proximity to amenities create consistent buyer demand.
About the agent
With more than two decades in real estate, Nicholas Armstrong-Smith of Century 21 Armstrong-Smith has built a stellar reputation across Sydney’s Eastern Suburbs, leading Century 21 Armstrong-Smith to multi-award-winning status since 2012. A six-time Century 21 Centurion Award winner placing him among the top 2 per cent worldwide, he is a licensed estate agent, auctioneer and Justice of the Peace known for professionalism and clear communication. Visit Nicholas’s website or call Nicholas on +61419273703.
