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New company set to make build-to-rent more flexible for tenants

A new property management company is set to make build-to-rent (BTR) properties across Sydney more flexible and convenient for tenants, with the ability to move buildings and be quickly approved for a rental.

Nation, a subsidiary of Coronation Property, plans to use innovative new approaches to renting, including the ability for renters to easily move between buildings without needing to break the lease as well as ‘search to sleep’ which expedites the application process using technology.

Coronation’s Managing Director, Joseph Nahas said the aim was for Nation to become the ‘go-to’ operator for renters feeling disheartened by Australia’s current rental system.

Nation is set to operate 1500 BTR properties across three Sydney locations by 2025.

“Nation will put consumers first, and give power back to renters by putting them in the driving seat with choice, security, and flexibility in the way they live,” he said.

“It will provide them access to brand-new homes without the need for a mortgage.”

Nation aims to streamline and expedite the rental procedure through its online interactive digital platform. 

The platform will allow renters to search for properties, sign leases and digitally manage their living experience – all via Nation’s mobile app technology.

After becoming a tenant with Nation, members can also easily relocate to other Nation apartments of different sizes to match their stage of life and needs.

Renters will be able to do this within their current location or transfer to another Nation location without incurring break fees or needing to sign a new lease.

Mr Nahas said that Nation was already ‘on the ground’ and on track to be one of the largest BTR operators in NSW.

“We’ve established Nation as a stand-alone business to specifically meet the growing demand for secure, flexible rental solutions in a Sydney market which has become increasingly inaccessible for a vast number of renters”, Mr Nahas said.

Nation is set to launch its first two BTR communities, starting with Charlie Parker in Harris Park and Mason & Main in Merrylands opening in early-2024. 

Mason & Main will become the largest BTR project in the state, with 450 apartments and an exciting retail and dining precinct. 

Nation will also operate around 800 BTR apartments in Coronation’s $1.5 billion Erskineville mixed-use precinct just 4km from the Sydney CBD.

In addition to the housing availability challenges experienced by everyday Australians, it has been widely reported that a growing number of essential workers are now unable to afford to rent quality homes in neighbourhoods close to their workplace.

“It’s unacceptable that essential workers are forced to travel over an hour to-and-from work each day,“ Mr Nahas said.

“We are proud that Nation’s new BTR communities will provide frontline workers with secure, attainable rental options within access to major hospitals including Westmead, and Royal Prince Alfred (RPA).”

He said Nation aimed to provide a quality and accessible living experience for everyone, offering a diverse selection of apartments including fully furnished options and pet-friendly units, all supported by on-site concierge and maintenance teams.

“Within each building, residents will also have access to amenity such as private dining areas, gyms, swimming pools, saunas, cinemas, libraries, and co-working office spaces, with select locations featuring a wellness centre,” he said.

Mr Nahas said Nation would draw-on Coronation’s extensive experience in delivering successful mixed-use, urban renewal precincts.

“Coronation has already delivered nearly 2000 high quality residences to Sydneysiders, with an additional $3.2 billion in various stages of design, development, and construction,” he said.

“These projects form a fundamental part of Coronation’s robust project portfolio totalling $5.6 billion, which includes future land developments that will bring more than 9000 new homes to the Sydney market by 2027.”

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Rowan Crosby

Rowan Crosby is a senior journalist at Elite Agent specialising in finance and real estate.