Natalie Robinson has secured a $6.5 million off-market sale for a 30-acre chicken farm in Balnarring, delivering a full-price unconditional offer within 24 hours for vendors who had spent two years waiting for another agent to introduce potential buyers.
The specialist database strategy
Natalie secured a $6.5 million off-market sale for a 30-acre chicken farm in Balnarring, delivering a full-price unconditional offer within 24 hours for vendors who had waited two years with another agent.
The property at 234 Myers Road featured a four-bedroom home, barn and three poultry sheds. The buyer was from Natalie’s specialist database — someone who had missed out on another chicken farm she’d sold recently in the same area and was ready to move when the right property came up.
“They had been looking for a little while,” Natalie said. “They had also missed out on another chicken farm that I had sold recently in the same area, and they definitely needed space to free-range their chickens.”
Natalie took two database buyers through the property. One made a full-price unconditional offer on the spot.
Why off-market made operational sense
The vendors specifically wanted to avoid a public campaign. A working chicken farm isn’t standard open-house territory — biohazard protocols prevent entry to the sheds when birds are present.
“They definitely didn’t want to go to the market,” Natalie said. “They wanted qualified buyers only to attend the property. Obviously, with a chicken farm, there’s biosecurity in place where you can’t go into the chicken sheds if there’s birds in them. So they were very, very happy to sell off-market without the drama of having people go through their property.”
For the vendors, the speed of the result was the most striking element. They’d been in conversation with another agent for two years who had promised to bring buyers but never delivered.
“They were blown away that within 24 hours of me taking two buyers through, we had an unconditional offer,” Natalie said. “They were very excited that they could move on to the next chapter.”
The Mornington Peninsula lifestyle context
Balnarring sits on Victoria’s Mornington Peninsula, a low-density semi-rural locality known for lifestyle properties, open land and a quiet village atmosphere. The area combines coastal proximity with larger acreage holdings — a sought-after mix for buyers wanting space without sacrificing access to Peninsula beaches and services. Properties in neighbouring Merricks and Red Hill offer similar lifestyle appeal with varied land sizes.
Specialist knowledge as competitive advantage
Natalie had built her buyer database through selling multiple chicken farms over the previous few years. That preparation meant she knew exactly who to call when this vendor made contact.
When questioned about how best to market unique properties like this, Natalie said “It’s definitely worth reaching out because we do have a qualified buyer list.
“They are very unique and niche properties to sell, and you need to know the facts about chicken farms and what you’re talking about if you’re going into them to sell, because there’s a lot more to it than just a normal residential or even a normal acreage lifestyle property.”
The operational complexity with biosecurity protocols, free-range requirements and working infrastructure, requires specialist knowledge most agents wouldn’t think to ask about. That understanding is what turned a two-year wait into a 24-hour result.
About the Agent
Natalie Robinson specialises in residential, acreage and lifestyle properties across the Mornington Peninsula. Having grown up on acreage and now living the lifestyle herself, she brings genuine understanding to Peninsula properties and the importance of matching the right buyer to every home. Her strategic marketing, strong negotiation skills and extensive buyer network consistently deliver outstanding results. Visit Natalie’s website for more information or call Natalie on 0417369001.