Michael Clark has sold a three-bedroom unit at 85/72 The Esplanade, Burleigh Heads, setting a record result for the Boardwalk building following a competitive auction campaign.
The level 13 unit in the Boardwalk building drew 35 enquiries and three pre-auction offers before three registered bidders competed at auction.
What attracted buyers
Inspection feedback consistently highlighted the resort-style amenities and elevated position. The building offers a full gym, pool, barbecue facilities, and landscaped lawn areas, all positioned moments from James Street, Burleigh Headland, and the beachfront.
The property’s uninterrupted ocean views from the 13th floor, combined with an enclosed balcony featuring sliders for all-weather entertaining, created seamless indoor-outdoor flow that expanded the living space. High-end finishes and a master suite with walk-in robe and private ensuite completed the premium package.
The auction strategy
Michael committed to auction from the outset, maintaining that strategy despite receiving three offers before auction day. The approach delivered competitive tension, with three registered bidders active on the day.
The 21-day campaign timeframe kept momentum concentrated, moving from enquiry to offers to auction without losing buyer interest.
Interstate marketing leveraging the Highland Property network database formed a core part of the campaign strategy, helping broaden buyer reach and contributing to the level of competition generated throughout the campaign.
The location advantage
The Esplanade runs along Burleigh Heads’ foreshore, offering immediate beach access and proximity to James Street’s dining and retail precinct. The tightly held Boardwalk building provides resort-style amenities comparable to premium beachfront addresses in Mermaid Beach and Main Beach.
The level 13 position delivers uninterrupted ocean views while maintaining the low-maintenance lifestyle that attracts both investors and owner-occupiers to apartment living in this pocket.
About the Agent
Michael Clark brings over 20 years of property experience to Highland Gold Coast, with deep regional knowledge built since calling the area home from 1988. His background in building international businesses and managing high-end transactions across property and commercial ventures has refined his approach to negotiation and securing premium outcomes. Working alongside his wife Alma, Michael offers a partnership approach that merges business acumen with genuine property passion. Visit Michael’s website for more information or call Michael on 0488103636.