Meagan Xanthis has sold a three-bedroom house in Western Australia’s southern suburbs in under 10 days, helping a Winthrop family transition a property held for six decades to new owners who will keep the home intact.
The quick result came from a campaign built around two buyer personas — families seeking a big backyard lifestyle and investors eyeing subdivision potential on the R40-zoned block. But the real story is how Meagan turned a door-knocking conversation in Winthrop into a trusted relationship that allowed her to guide a family through an emotional sale with care and professionalism.
The door knock that started it all
The campaign began in the most traditional way — a door-knocking conversation in Winthrop that opened the door to what Meagan describes as a fantastic opportunity.
Once engaged, the focus shifted to showcasing what made the property truly special: its location, block size, and subdivision potential.
The three-bedroom, one-bathroom house with workshop sat on a large subdividable block with R40 zoning. The property’s location near a local park and generous block size appealed to both young families and investors looking to develop in a sought-after southern suburbs position.
Marketing to two audiences
Meagan structured the campaign around those two distinct buyer personas — young families drawn to the big backyard lifestyle, and investors seeing the development potential.
A strong coming-soon strategy drove early engagement. Multiple home opens combined with private viewings ensured every interested buyer had a chance to experience the property.
The approach worked. The home went under contract in less than 10 days via private treaty.
Finding the right outcome
For Meagan, the sale was about more than speed. The seller had owned the property for six decades — it represented family history, not just real estate.
“For me, selling a family home, especially one held for 60 years, takes trust,” Meagan said.
“It was an honour to help this Winthrop family close this chapter and start their next with the outcome they deserved.”
The property sold to a new family who will keep the home intact — a result that clearly mattered to the longtime owner.
The seller later wrote in a verified testimonial: “Meagan was the utmost professional with a bubbly and calming personality. Her demeanour never changed throughout the entire marketing process. Her advice and market appraisal was spot-on for our property in the southern suburbs.
“Her local knowledge and preparation of getting the property on the market was second to none. Finally, the outcome was unimaginable, and we received way over our expectations. Highly recommended. You could not have a better agent.”
The seller added one line that captured the relationship: “Thank you for running into me to make it all possible.”
What it demonstrates
The campaign shows how relationship-building and strategic marketing can come together to create outcomes that work on multiple levels — commercially strong and emotionally right.
Meagan’s door-knocking approach found a family who needed someone they could trust to handle a meaningful transition. Her dual-audience campaign strategy found buyers quickly. And her focus on what the seller wanted — a new family to carry on the legacy — delivered the kind of result that builds lifelong client relationships.
In keeping with the family’s preference for privacy, the address and sale price remain confidential.
About the Agent
Meagan Xanthis from Next Move Real Estate works closely with clients to present properties at their best and is a believer in real in-person conversations. As a familiar face in the City of Melville community, Meagan focuses on achieving exceptional sales results while building lifelong relationships. Visit Meagan’s website for more information or call Meagan on 0414953506.