Maitland real estate agency joins Starr Partners

Maitland’s Tony Cant Real Estate will join one of Australia’s most innovative real estate groups, Starr Partners, and rebrand as Starr Partners Maitland from March 1.

Having established itself in the Maitland area over the past 40 years, director Andrew Cant said the change will take Tony Cant Real Estate’s already thriving business to the next level, and clients and customers can rest assured the team will remain intact.

“The industry is changing, but so is how people are looking to buy and sell property. The move to join Starr Partners means we can keep up with the industry and continue to excel in what we do,” Cant said.

Starr Partners Maitland director Andrew Cant.

“Starr Partners was a natural choice. When Tony Cant Real Estate started, the internet didn’t exist. Forty-odd years later, it has become the single most important marketing tool for properties and for agents’ profiles, we can’t ignore it. It’s no longer just as simple as having a website and advertising a property online in the traditional way, marketing is quickly crossing over into social media and other online channels. Now it’s more important than ever to be online and very few independent agencies have access to world-class resources. Joining an innovative boutique group such as Starr Partners ensures we can be on the front foot and future-proof our business for the next 40 years.

“Our staff will have access to referrals from other offices in the Starr Partners network in addition to high calibre training programs, technology and marketing materials.”

Similarly, Tony Cant Real Estate has been the recipient of seven community choice awards for ‘Most Outstanding Real Estate Agency’ in the Hunter region.

“The Tony Cant Real Estate team are of the highest pedigree, having a proven track record and many years of experience in the Maitland area. I know they will make a quality addition to our strong network of offices in NSW,” Starr Partners’ chief Douglas Driscoll said.

In addition to innovation and resources, joining forces with the respected Starr Partners group means the Maitland team will have access to continued training, support, as well as access to the broader NSW network.

“Currently, about 60 percent of enquiries are coming from Sydney, and as more and more people are priced out of the Sydney market, we will continue to see both investors and owner occupies looking to buy in our area and it’s not only price, rental returns in Maitland can be double what is being achieved in Sydney,” Cant said.

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June Ramli

June Ramli was a in-house journalist for Elite Agent Magazine.