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LJ Hooker to increase regional focus with dedicated rural brand

LJ Hooker has announced its expansion into the specialist rural real estate market as it moves to service growing demand in regional areas.

The division will be led by Ian Simpson, who has specialised in real estate and water sales for the past 15 years.

L Janusz Hooker, Chairman of LJ Hooker, said now was the right time for the company to offer its specific services to rural regions.

“Given the sheer geographic size of our regional areas, it’s no surprise that the rural real estate sector has remained strong, and LJ Hooker is laying the foundation to meet this rising demand.

“Multi-nationals and institutions are increasingly moving into our agri-business sector and having a dedicated rural brand allows us to offer these clients specialised real estate expertise, along with a dedicated support team and resources for our rural offices,” he said.

Mr Simpson will operate his own group of offices as LJ Hooker Forbes | Canowindra | Condobolin while also attracting new rural offices.

“Australia was built on the sheep’s back; rural is at the heart of our country,” Mr Simpson said.

“Despite a general slowdown in residential market conditions, demand for agricultural property is underpinned by global economic and population fundamentals.

“The high standings of Australia’s agri-business sector ensure that these assets are always in demand from domestic and international players.”

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