Movers and Shakers

Industry veteran Graeme Russell joins X Commercial  

Graeme Russell is set to help mentor the next generation after joining X Commercial as a non-executive board member.

The Announcement:

After a remarkable career spanning the last 44 years Graeme Russell has joined X Commercial.   

Mr Russell has joined X Commercial as a non-executive board member to mentor the agency teams and further drive its expansion plans throughout Australia.

Mr Russell spent the past five years as a partner of institutional sales at Knight Frank, before that he was at Savills for five years, where he was consistently one the highest national fee earners.   

Previously Mr Russell spent 26 years at CBRE, during which he held the roles of executive or senior managing director of NSW, Queensland, Western Australia, ACT, South Australia and New Zealand. 

Mr Russell has been a capital transactions specialist for more than 40 years and is highly regarded by most of the institutions and AREIT’s across Australia. 

“In my career, and especially while running several state businesses for CBRE, I have mentored and learned from some of the nations’ best agents,” Mr Russell said. 

“I have known (X Commercial CEO) Daniel O’Brien since the day he started in the property industry about 20 years ago, and I love what X Commercial is offering and believe I can assist in their growth plans. 

“The X Commercial model for agents considering starting their own agency business is a brilliant one.”    

Mr Russell said his initial efforts in the current role would be spent mentoring and helping the current X Commercial Agency teams. 

“I’m also keen to help the leadership team implement the techniques that have worked so successfully in building large commercial agencies across the country,” he said.

“There’s a huge opportunity to take what Daniel and his team have done with X Commercial and really capitalise on their agency model and start recruiting for both new offices and talent for their existing offices.  

“I am pleased to be walking into a very competent, driven, and ambitious group of people.”

Mr O’Brien said current market conditions suited X Commercial’s expansion plans, as it offered the brand an easy way to highlight its main points of difference – which is attractive commission splits, training, and an environment you can earn equity or even start your own office with amazing supportive business partners. 

“I am so proud to have an industry legend who is so well regarded as part of our team – it is amazing,” Mr O’Brien said.

“Across all Metropolitan Sydney there simply is no bigger name or anyone with a larger track record in investment sales than Graeme.

“Having an in-house advisor of this calibre to help us achieve our growth targets is a serious game changer and Graeme’s experience and track record in this industry is impressive.

“As well as providing opportunities for agents in other states to join X he will be focusing on coaching, mentoring and giving our current and future agents access to the decision makers in many of the AREITs and listed property funds.

Source: X Commercial

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