Father to Sons: Brian and Paul White
In the second video in our exclusive three part interview series with Brian and Paul White at ‘The Shed’ where it all began, Elite Agent editor Samantha McLean finds out how the business grew from one office to more than 1000 franchisees worldwide.
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Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry.
Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence.
Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast.
She holds a Bachelor of Business from the University of Technology Sydney.
Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.
