Chinese real estate heavyweights set to merge

Leading Chinese real estate companies and IQI Global are set to combine their forces to create Asia’s largest real estate group. The company will focus on advertising and marketing new development properties from across the globe, and is the first type of collaboration of its kind. is the No. 1 Chinese international property marketplace and reaches 3.3 million Chinese-speaking users monthly with its 2.8 million listings from 91 countries. IQI Global is the No. 1 real estate network in Southeast Asia and the Middle East, with 5,000 salespeople across 15 countries.

The new group, Juwai-IQI, will operate under the two separate brands: for online advertising and media services and IQI Global for project marketing, sales of property developments and secondary market properties.

Developers to Benefit

International real estate developers are set to be one of the major beneficiaries of the newly-established entity as it will offer an end-to-end solution, allowing a fully-integrated online marketing process as well as offline sales for new developments.

Juwai-IQI is the first company in the world with the ability to offer an end-to-end solution. It creates buyer interest in a development project by promotion to millions of consumers online and will complete transactions with its expert in-house sales agents.

Real estate agents who currently advertise their brands and listings in China with also stand to benefit as they will now have access to more than 650 million property buyers from the ASEAN region and the Middle East. Notably, Juwai-IQI will continue to feed leads directly to real estate agents because its own agent network focuses on new development property in addition to the resale of existing property.

IQI Global Managing Director Daniel Ho said the new company would allow developers from across the globe access to one of the world’s biggest markets.

“This merger enables developers and agents to tap into the entire Asian market. Juwai-IQI is a one-stop solution combining online and offline marketing and sales,” Mr Ho said. “It serves developers and agents from everywhere and reaches buyers from China to Malaysia, from Australia to the Middle East and North America.”

According to IQI Global CEO Kashif Ansari, the group already does significant sales volume and that will only continue to grow.

“The combined group already completes on average 1,000 sales per month, deploys an exclusive and growing network of 5,000 salespeople, and possesses a very large database of consumers in China, India, the Middle East and North Africa (MENA) region, and Southeast Asia,” Mr Ansari said.

Former MD/CEO of LJ Hooker Group Georg Chmiel, who is now Executive Chairman of, said the business is globally-focused.

“ gives exposure to the market where up to half of all global property buyers originate from, and the IQI network is marketing and selling properties in many of the places where these buyers want to buy,” Mr Chmiel said.

This includes, in particular, Southeast Asia, Japan, Australia, New Zealand, the US and Canada, the UK, Germany and France and other markets.

“The newly-merged group will now look to expand its reach further through organic growth and new partnerships in addition to the existing relationships which include the likes of ICBC and,” Mr Chmiel said.

“We are combining two powerful Asian superbrands. We expect the combined group to be not only the largest global marketplace for real estate buyers from Asia, but also the most trusted.”

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Rowan Crosby

Rowan Crosby is a freelance journalist specialising in finance and real estate.