Tina Chamberlain has returned to Ray White Hawke’s Bay – the agency where she started her real estate career in 2010 – this time as auction manager.
Tina made history in 2020 as the first woman in New Zealand to win a national auctioneering title.
After a period in the South Island, she’s back in Hawke’s Bay with a mandate to grow the region’s auction culture.
“Hawke’s Bay presents an exciting challenge, and I am genuinely motivated to help normalise auction as a trusted, preferred method of sale,” Tina said.
The region has not traditionally been a strong auction market, but Tina sees opportunity in that gap.
“I didn’t just want to facilitate sales, I wanted to lead them,” she said.
“I chose this path because I’m passionate about the process – I love the challenge of elevating the moment, engaging the people, and exceeding expectations for my clients.”
Her 12-month plan focuses on building internal auction rhythms and educating the local community on how auctions can reduce days on market while achieving strong results.
For Ray White Hawke’s Bay managing director Elanor Macdonald, the appointment marks a deliberate shift in the agency’s approach.
Elanor admitted the agency previously bought into what she called “the myth that auctions don’t work here.”
“We’ve seen how successful auctions are across the Ray White network, particularly in reducing days on market and driving strong competition,” Elanor said.
“In today’s uncertain environment, they offer a clear pathway to a sale. For vendors who need to sell and want the best price in the current market, auction can be a real winning choice, often achieving results within a month.”
Elanor said Tina’s return felt like the missing piece.
“We knew the strategy was right, but we were waiting for the right person to lead it,” she said.
“Beyond her skills, Tina just fits our values perfectly. She’s all about integrity and actually getting the result.”