Bilal Elcheikh has sold a five-bedroom house on a 1,227-square-metre block in Condell Park for $2.63 million after four developers competed for the land-rich property.
The challenge was clear from the start. Multiple similar properties had been sitting on the market for four months or longer, some with lower asking prices. Bilal’s strategy centred on positioning this property as an opportunity not to be missed.
“We had to ensure buyers knew the vendors were ready to sell and that this property offered genuine value,” Bilal said.
“What worked was making sure our property was marketed better, opened more often, and that we were available to buyers whenever they were ready to talk.”
Four buyers ready to sign
The land size became the decisive factor. At 1,227 square metres in a prime Condell Park location, the block offered something the competing listings couldn’t match.
Four buyers reached the point of being ready to sign contracts. All were developers who recognised the potential in the land component.
“The moment we knew we were in a position to get the best price was when we noticed the buyers really wanted this specific property because of its land size compared to other properties,” Bilal said.
The negotiation strategy focused on creating urgency. Bilal let the buyers know the property would be sold and that hesitation meant missing out.
The auction pivot
The property initially went to auction and passed in. Rather than viewing this as a setback, Bilal pivoted to private treaty negotiations with the competing buyers still in play.
The vendors had some concerns in the early stages, but Bilal’s approach was to guide them through the process and maintain confidence in the strategy.
The private treaty method delivered exactly what the vendor had set as their expected price: $2.63 million, achieved approximately 40 days after the property went on market.
“Despite the fact the property passed in at auction, we were still able to close the deal for what the vendor had as an expected price,” Bilal said.
“The vendors were very happy and couldn’t have asked for a better service.”
Location and market position
Condell Park sits in Sydney’s Canterbury-Bankstown area, close to Bankstown Station and local shopping centres. The suburb’s family-oriented character and low-density residential zoning make large blocks like this increasingly rare, particularly in locations with established infrastructure and school catchments.
For property owners considering a sale in Condell Park, Bilal’s advice centres on differentiation through service and availability.
“We ensure our properties are marketed better, opened more often, and we’re more available to the buyers at any time,” he said.
“We ensure the vendor gets the best price, no matter which market we’re in, despite interest rate rises.”
The campaign demonstrates how strategic positioning and adaptability can deliver premium results even when similar properties are struggling to attract buyer interest.
About the Agent
Bilal Elcheikh is a sales agent with Pace Property Agents, bringing enthusiasm and local knowledge to Sydney’s Canterbury-Bankstown area. Growing up in Greenacre, Bilal has deep community connections and focuses on guiding clients through major property decisions with a hardworking, motivating approach. Visit Bilal’s website for more information or call Bilal on 0413025466.