A Sydney-based former broker has started her own digital marketing company which provides prospecting services to real estate agents that helps them to save time and money.
Emma Barr, the owner and founder of Barr Essentials said her company’s custom designed lead generation funnel helps individuals and agencies throughout Australia source for listings via targeted social media campaigns using Facebook Ads.
“The lead generation funnel provides agents with targeted warm leads eliminating the need for the time-consuming processes of cold calling, door knocking and letterbox dropping,” Barr said.
“These outdated lead generation tools have created a negative perception of real estate agents because the only way that they can source leads is through cold calling, door knocking and letterbox dropping, which consumers all see as a nuisance.
She said her eight month old company’s primary objective was to completely change the way real estate agents prospected which was by focusing on time efficiency and return on investment.
Barr told Elite Agent that she charges a flat monthly fee of $1500, with a minimum of three month commitment, which does not include the ad spent.
“Our lead generation funnel is specifically designed to turn potentially cold prospects into warm or hot ones, thus creating more trusting and positive relationships between real estate agents and the consumer and changing the perceptions that consumers have about real estate agents.
“Interested agents would be able to determine the amount they would like to spend on the Facebook ads,” she said.
With a particular focus on ROI (return on investment), the company’s findings are that agents are getting conversion rates of 15-25 percent on some campaigns compared to the average conversion rate on a letterbox drop of 0.4 percent.
“When real estate agents look in their business and see where they are spending the most time and compare it to how that is translating into listings and sales, they will soon see that the older and more outdated forms of prospecting are just not worth the time and effort anymore,” Barr added.