Shawn Callahan

Shawn Callahan

Shawn Callahan is the founder at Anecdote Pty Ltd. This article is adapted from Shawn’s new book 'Putting Stories to Work: Mastering Business Storytelling'. For more info, visit www.anecdote.com
  • Elite Agent

    A guide to crafting effective success stories

    Case studies… testimonials… we all use them to try and get new clients on board, but can we improve how we’re presenting them? Shawn Callahan explains how some simple changes can help get the deal over the line. Many real estate agencies spend considerable effort on compiling case studies and testimonials to document their successes. The idea is a simple one: when it comes to what you’re selling, …

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