Samantha McLean

Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry. Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence. Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast. She holds a Bachelor of Business from the University of Technology Sydney. Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.
  • EPM

    Robyn Conroy – Ray White Adelaide

     Robyn Conroy started her career in a small real estate agency in the Illawarra region as receptionist when she was 15; and has been in the industry now for 24 years. Although her first love is Property Management, she also holds a Sales Agents Licence in South Australia. Robyn, what made you choose a career in Property Management? I always…

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  • Elite Agent

    Who is Tech Savvy Agent?

    Chris Smith has a passion for technology, social media and all things Apple; and a mission to help Real Estate Agents become more “at home” with some of the tools available to them. The result so far has been a significant Social Media following on Twitter and Facebook, a widely read blog, and he is now a highly sought after…

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  • Elite Agent

    The Very Best Laid Plans: Inside the minds of successful project marketers

    Buying property “off the plan” was traditionally once the domain of serious property investors. Nowadays, it has become a popular option for first homebuyers, largely due to the range of stamp-duty, building and other incentives available. If the thought of dealing with only one vendor to sell hundreds of properties sounds appealing, then you too may wish to consider a…

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