Samantha McLean

Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry. Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence. Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast. She holds a Bachelor of Business from the University of Technology Sydney. Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.
  • Elite Agent

    Bob Wolff – Billion Dollar Agent

    At the end of 2011, Bob Wolff had achieved the milestone of selling more than 1 billion dollars in property over a career spanning nearly 37 years. His advice to all agents who would like to achieve the same thing? Look after the people, and the money will follow. Story by Samantha McLean. The Harcourts Conference is about to start…

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  • Elite Agent

    The Next Five Years: Sherry Chris, Better Homes and Gardens Real Estate

    The Better Homes and Gardens Real Estate® franchise is widely recognised for its ability to innovate. They have, under the leadership of Sherry Chris, taken this one step further to look at what the next generation of real estate brokerages might look, sound, feel, and operate like in the future. It’s called the “Beta Brokerage” project. Story by Samantha McLean.…

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  • CASE STUDIESelite agent news room

    Young Guns 2009 – Where are they now?

    We caught up with 2009 ‘Young Guns’ Christie Smith and Andrew Lutze, who have gone from strength to strength in their careers. Where are you working now? Andrew Lutze: I will have been with Cunninghams (Balgowlah, NSW) for 10 years in August, I am now a senior sales consultant and chief auctioneer. Christie Smith: At the beginning of 2011, I…

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  • EPM

    Angela Laliotitis, LJ Hooker Newtown

    With 17 years experience in Property Management, and 5 years as part of the LJ Hooker family, Angela Laliotitis has extensive knowledge of all aspects of residential property management. She strongly believes the relationship between agent, tenant, and landlord is crucial, and is passionate about creating successful results for her owners. When did you start working in Real Estate? I…

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  • Elite Agent

    ‘Like This Brand’ Altitude Real Estate

    Personally, I have admired Altitude Real Estate’s fan business page on Facebook. Over the past year, I have been informed, I have been entertained, and I have been kept up to speed with happenings in and around the office in Subiaco. Having followed the brand for a while, I was delighted when Paul Tonich agreed to an interview, given he…

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  • BEST PRACTICE

    30 Fresh Ideas

    If you haven’t already set goals for the new year, its time to pull out a pen and a piece of paper. To get you started, we collected inspiration from some of our favourite coaches, trainers, mentors, high achievers, and industry specialists to inspire you to deliver your best results. 01 Enough Corporate Guff In Your Social Media! Make the…

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  • Elite Agent

    Jimmy Mackin: Converting Facebook Fans into Genuine Leads

    If you would like to find out more about how to generate real revenue on Facebook, read on. Jimmy Mackin is no ordinary 26 year old. Based in Boston, he has thousands of followers in the Real Estate Industry in the United States and worldwide as a result of his passion to share his deep knowledge of the digital marketing…

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  • EPM

    Brett Wheatland, LJ Hooker Glenelg SA

    Brett Wheatland has been in Property Management for more than 11 years, and during that time has won many awards including LJ Hookers top property investment manager for SA and NT in 2010 and 2011, and has been accredited to the elite “Captains Club” as a top 5% performer within the network. Some of the key ingredients in his success…

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  • EPM

    Defence Housing Australia

    One of the biggest property management companies in Australia is not a traditional real estate business. Defence Housing Australia (DHA) manages around 18,000 residences throughout Australia that some very special tenants call home. We talked to DHA Chief Operating Officer, Peter Howman, about how this verydifferent property management business operates. Firstly, tell us a little about DHA? The primary purpose…

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  • Elite Agent

    Who is Tech Savvy Agent? Part 2

    Continuing on from the popular article last issue, “Who is Tech Savvy Agent?”, in Part Two, Chris Smith highlights the difference between the technology “essentials” for Real Estate Agents and the “shiny objects”. There are a lot of types of technologies and tools available to Realtors these days, including Facebook, Twitter, blogs, CRM technologies and more. Plus there are lots…

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  • EPM

    Robyn Conroy – Ray White Adelaide

     Robyn Conroy started her career in a small real estate agency in the Illawarra region as receptionist when she was 15; and has been in the industry now for 24 years. Although her first love is Property Management, she also holds a Sales Agents Licence in South Australia. Robyn, what made you choose a career in Property Management? I always…

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  • Elite Agent

    Who is Tech Savvy Agent?

    Chris Smith has a passion for technology, social media and all things Apple; and a mission to help Real Estate Agents become more “at home” with some of the tools available to them. The result so far has been a significant Social Media following on Twitter and Facebook, a widely read blog, and he is now a highly sought after…

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  • Elite Agent

    The Very Best Laid Plans: Inside the minds of successful project marketers

    Buying property “off the plan” was traditionally once the domain of serious property investors. Nowadays, it has become a popular option for first homebuyers, largely due to the range of stamp-duty, building and other incentives available. If the thought of dealing with only one vendor to sell hundreds of properties sounds appealing, then you too may wish to consider a…

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