Robyn Simpson

Robyn Simpson

Robyn Simpson is a loyalty rewards specialist and marketing strategist at Youi Insurance.
  • BEST PRACTICE

    Leverage your resources

    Leverage is an important concept when it comes to positioning yourself in a highly competitive market. No one has a large marketing budget or unlimited time to spend on marketing, so leveraging the resources you have is a smart move. By Robyn Simpson. Leverage: (def) the use of a small initial investment, credit, or borrowed funds to gain a very high return in relation to one’s investment, …

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  • CUSTOMER SERVICE

    Word of mouth – Priceless!

    Smart marketing is all about building strong networks that include prospects, clients, raving fans, referral partners and alliances. As we all know the most powerful marketing is word of mouth. Receiving a recommendation from a credible source is the strongest marketing assistance you can get. So how do you go about cultivating this powerful marketing mechanism? Robyn Simpson from Market Smartly explains. …

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  • BEST PRACTICE

    Direct Response

    Despite the rise of electronic media, direct marketing is still a very powerful tool in your arsenal, especially when you want to make a personal impression. Our new regular contributor, Robyn Simpson, from Market Smartly shows us how to set your direct marketing campaign up for success. Despite the rise of electronic media, direct marketing is still a very powerful tool in your arsenal, …

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