Doug Hutchinson

Doug Hutchinson: How to make sense of Big Data

Big Data has been a huge trend in the real estate industry in recent years. But data is worth little unless you can make it talk and apply it to your business to produce results that matter. Barry Plant Chief Operating Officer Doug Hutchinson explains the group has recently partnered with a start-up to do just that and, in one case, unearthed a host of potential leads and is now analysing which are most likely to convert to sales.