Top performer, Marcus Washington, is the latest big name to join the Area Specialist real estate network.
Area Specialist founder Michael Choi said having one of the industryโs best joining the system was a huge win.
โHe is very well known in the industry, especially in the Harcourts network, and Harcourts is one of the largest franchise groups in the country,โ Mr Choi said.
โFor him to see the value that Area Specialist brings speaks volumes.โ
Mr Washington said he was drawn to the clean, fresh brand, and the chance to be in the driverโs seat when it came to the future of his career.ย
โI believe that real estate is changing and Area Specialist is changing the way agents work,โ Mr Washington said.
Mr Washington said he considered venturing out entirely on his own, as well as other mobile agencies and franchises, but felt Area Specialist offered more potential for growth.
โI believe that this company can pivot, change, and grow, which is attractive,” he said.
While he acknowledged the usual fears which came with major change, such as fear of the unknown and understanding how to run a business, Mr Washington believes Area Specialist provides exceptional support to overcome that.
Mr Choi said it was becoming increasingly common for top performing agents to want to go out on their own.
โThe trouble is, thereโs just so much to do,โ he said.
โThereโs a silly amount to do, and while doing all of those things means you get to keep 100 per cent of your commission, youโre so bogged down and so busy that often GCI drops as a result.
โWith the Area Specialist system and support, you wonโt drop your listings or market share, in fact, they should increase. All while you keep 100 per cent of your hard earned commission.โย
โThe system is really a no-brainer, and we made it that way on purpose.โ
But Mr Choi said some agents were still a little bit cautious due to underlying fear of the unknown.
โPeople will be watching Marcus, theyโll see that heโll do well, and because of that, I expect weโll see more agents joining us,” he said.