For many high-performing agents, the next step is clear in ambition but less certain in practice: building an agency of their own. Plum Partners was created to help them make that move and support the business that follows.
The step Beyond Sales.
A successful agent knows how to read a market, earn a client’s trust and turn opportunity into results. Yet the decision to go independent asks for a different kind of confidence.
Beyond the listings and relationships sits an entire business to build: its brand, its systems, its team and the day-to-day decisions that keep it moving forward. For agents accustomed to concentrating on sales, taking on the challenge alone can be daunting.
It’s a challenge that Daniel Lee and Dylan Simpson know first-hand: building Plum Property from the ground up required them to balance the demands of sales with the broader responsibilities of running an agency.
They founded Plum Property, an independent agency in Brisbane’s western suburbs, from the ground up.
Now the #1 agency in Brisbane’s Inner West, Plum Property has given the pair first-hand experience of what it takes to build an agency that goes beyond the sales floor.
Along the way, they’ve developed their leadership skills, learning how to best grow the team around them as the business expanded.
After seven years, Dan and Dylan considered what might come next. They saw an opportunity to put their experience to use and support other experienced, high-performing agents who had earned the right to build something of their own, but felt held back by the cost and complexity of setting up and running an agency.
So, rather than expand Plum Property as a franchise, in 2022 they launched Plum Partners, giving those agents another route to ownership: the chance to grow their own brand with an experienced team supporting the business behind it.
Plum Partners is designed for high-performing sales agents ready to build their own business and brand, with experienced support to help them take that next step.
The Plum Partners model also works with established principals navigating growth, who often find that day-to-day demands leave little time to focus on expanding their business.
By taking care of the back-end administration, Plum gives business owners more room to do what they do best: list, sell and build a lasting legacy.
Your brand, Plum’s support
At Plum Partners, distinction matters: a Partner’s brand and direction remain their own, while they provide the support behind the scenes.
Plum’s support spans the practical demands of establishing and running an agency: developing a brand and website, setting up technology, and assisting with ongoing administration, contracts and compliance, marketing, graphic design and social media.
Plum also provides bookkeeping and accounting support, including trust accounting, and can assist with property management as a business expands into that area.
By bringing these functions together, Plum helps ease the workload that can pull business owners away from clients, listings and the decisions involved in growing their agency.
The support can adapt as each business develops, whether a partner is setting up from scratch or an established principal is looking for extra help.
Growing with the right guidance
Training and growth are central to Plum’s ongoing support. Plum brings in industry experts, including Tom Panos, Danny Grant, Brett Graham and Immy Callister, to help partners develop their businesses and work through the questions they face as owners.
As an agency takes shape, those questions change: how to lead a team, refine systems or even deciding what comes next.
The learning is then further strengthened by the community surrounding it.
Partners can draw on each other’s experiences and share the realities of ownership with people who understand them.
The Plum network is made up of 63 partners, spanning across Australia, connecting business owners beyond any one office or market.
Plum’s commitment to its partners is shown in the attention it gives each business as it grows.
The conversations continue beyond launch: through ongoing mentorship, partners can talk through what’s working, where they’re facing challenges and what they want to build next, and as each business develops, the support develops with it.
Their aim is to help every partner build a business that they’re proud of.
In the last few years, Dan has stepped away from active selling to focus more on mentoring, giving him more time to guide agents through the tough decisions and challenges of business ownership.
Both he and Dylan remain actively involved in Plum Property, meaning that their advice is always grounded in the current realities of running an agency.
For an agent weighing the move, knowing that support will continue beyond launch can make that first step feel more manageable.
The business remains theirs to shape, but they don’t have to assemble every part of it or navigate every challenge alone.
They’re surrounded by other business owners in similar positions, with who they can exchange ideas, connect and share experience.
Plum Partners brings together operational support, mentorship and the perspective of fellow owners to help agents grow into business ownership and realise the potential of the businesses they set out to build.
If going it alone is what’s holding top agents back, perhaps the question isn’t whether they’re ready to build a business of their own, but what they could achieve with the right support behind them.
To learn more visit plumpartners.com.au.
Feel ready to take that leap but aren’t sure where to start? Book a confidential discovery call with Plum Partners to start your journey today.
Book a confidential discovery call with Plum Partners to start your journey today
Book a call here.