A five-bedroom family home with six-car accommodation at 18 King James Court, Kinka Beach has sold for $1.27 million in just 14 days, with Adam de Jong from Explore Property driving the result through targeted marketing.
The quick sale in a small coastal suburb with limited market activity demonstrates how strategic positioning and multi-channel marketing can generate competitive interest even in quieter markets. Adam’s approach combined digital reach with relationship-building to secure three offers within a fortnight.
Multi-channel marketing strategy
Adam deployed a comprehensive campaign that began before the property officially hit the market. A coming-soon video built early momentum, while simultaneous listings across realestate.com.au and other portals ensured maximum visibility.
Social media campaigns and targeted database marketing reached qualified buyers directly, creating urgency in a suburb of just 630 residents where properties rarely change hands.
The two-bathroom property with extensive car accommodation attracted three formal offers, giving the vendors negotiating leverage with Adam’s expert guidance.
Communication and positioning
Adam attributes the result to strong communication between all parties and accurate price positioning from the outset.
“We had strong communication between both parties, buyer and seller, correct price positioning and also a strong marketing strategy supporting the campaign,” he says.
The vendors chose Adam for his market knowledge and professional approach. He says they valued his experience, professionalism and strategic advice throughout the campaign.
“They liked my experience, my professionalism, my advice and knowing the market,” Adam says.
About the agent
Adam de Jong has been helping clients buy and sell property across Yeppoon and the Capricorn Coast since 2005. Now with Explore Property Yeppoon, he brings nearly 20 years of local market knowledge and a results-driven approach to every sale, with an average sale price exceeding $809,000 and recognition as a RateMyAgent award winner. Visit Adam’s website or call Adam on +61413906108.
