Vicki Sayers of Sayers & Co sold a four-bedroom house on a block of more than 1,200 square metres in Mount Eliza for $1,925,000 after seven days on the market.
When Vicki took on this Mount Eliza listing, she knew it would divide buyers. The four-bedroom, two-bathroom house had a great floor plan and a double garage, but it was dated and needed renovation.
What it also had was land – more than 1,200 square metres, in an estate where blocks average about 850.
Vicki priced the home to reflect its condition and built a campaign to find the few buyers who could see past it.
A private preview before launch
The campaign began with a coming soon board, an online reel and a letterbox drop across the area. Vicki also alerted buyers’ advocates and invited selected buyers from her database to the photo day, so they saw the home before it reached the market.
She targeted people with the budget and the desire to live near the beach who had been looking on the other side of the highway for space.
“It was a unique proposition for those who would prefer to live beachside but wanted more space.”
The first open drew 17 groups. Most were weighing up the renovation and what it might cost. Vicki identified those with genuine interest and invited them back for a second open late on the Tuesday afternoon.
That left two serious buyers. One had first seen the home at the photo day, so the second open was their third inspection. Vicki created competition between the two, and the house sold by private treaty for $1,925,000.
A local family finds space and the beach
The successful buyers were a local family who had been renting in the area for a year while they searched. They had preferred the other side of the highway for room, but this block offered space for the family’s cars and a beachside address.
Children still at school could reach buses, shops and friends easily. The location also suits the family long term, so they will not need to move again as their needs change.
The underbidder was a young family relocating from outside the area. They had the contacts to renovate but had set a ceiling, and this home went beyond it. Vicki has since shown them another property, though it sits further from the water.
They are not the only ones waiting.
“There are plenty of other buyers from that pool that are still looking to buy, some not quite ready, some that are,” Vicki said.
For vendors weighing a listing, qualified demand is still there for the right home.
The vendor family welcomed an offer within their range in the first week, with a 30-day contract and settlement on 6 November. Vicki said the market evidence supported the offer.
The result sits above Mount Eliza’s median house price of about $1.63 million to $1.72 million, according to recent suburb-level market data. Houses in the suburb typically take 43 to 53 days to sell.
Why the Ranelagh Estate holds its appeal
The estate was planned in 1924 by Walter Burley Griffin, Marion Mahony Griffin, and Saxil Tuxe and sits between the beach at one end and Mount Eliza Village at the other, with crescents running around a series of reserves. Covenants prevent subdivision, unit building and development, so Vicki says it is a case of “what you see is what you get”.
Only a handful of blocks reach this size. Frankston, about 7 kilometres away, adds broader retail and rail connections.
About the Agent
Vicki Sayers is Director of Sayers & Co and has nearly two decades of experience helping Mornington Peninsula homeowners sell. She manages each sale personally from preparation to settlement, offering direct, empathetic advice backed by evidence. Her multiple REIV Residential Salesperson of the Year awards sit alongside state and national recognition for her team. Visit Vicki’s website for more information or call Vicki on 0410416987.