Ayre Real Estate has welcomed Torch Property Management to the expanding brand under a strategic collaboration to create the ultimate Sydney city team.
Operating under the Ayre Real Estate banner, the combined business will feature two prominent office locations; the existing Ayre Real Estate office located at the Sheraton on the Park, 161 Elizabeth Street, Sydney, and Torch’s high-profile shopfront at 9 Argyle Place, Millers Point.
The locations will allow the agency to service the entire city market, from luxury Millers Point terraces to prestige city apartments.
Ayre Real Estate founder and director Adrian Wilson said the alliance was a significant milestone after launching Ayre Real Estate in May this year, and provided a highly-experienced prestige real estate team in the City market.
“The combined power of our 68-plus years of prestige property experience, coupled with the benefit of two offices in key locations and our advanced marketing strategies, is a significant competitive advantage that we can’t wait to share with our current and future clients,” Mr Wilson said.
The partnership will service a portfolio of over $400 million in assets, with over 200 luxury rentals under management.
Launching a portfolio of prestige apartment sales heading into spring, the first on the market is a stunning luxury Penthouse apartment at 731/8 Point Street Pyrmont, which will go to auction on 21 August with a price guide of $5.3m.
A one-bedroom apartment in Observatory Tower at 2406/168 Kent Street, Sydney is also listed for sale at $1.575m.
Leading CBD agent, Craig Donohue, who was previously at McGrath has also joined the leadership team as a director, alongside Kate Sommervelle, director and licensee of Millers Point office, and Adrian Wilson, founder and director of Ayre Real Estate.
“Joining the Ayre Real Estate brand is a strategic move allowing us to provide greater levels of service and enhanced premium marketing for our landlords right across the city,” Ms Sommervelle said.
In addition, Georgia Peters, one of Sydney’s most highly-respected and experienced property managers, also joins the team as senior property manager.
Mr Wilson noted Ms Peters had worked in the local area for over 15 years and brought a wealth of knowledge to Ayre.
“We are very pleased to have such talented people wanting to join our team and vision,” Mr Wilson said.
Explaining his decision to join the Ayre brand, Mr Donohue noted he had been waiting for the right opportunity to partner with a premium, city focused brand that delivered the right level of representation and experience to prestige clients.
“I’m very excited to be joining Ayre Real Estate as Director. The marketing approach, overarching strategy and quality of people at Ayre is the best in the business.”
Mr Donohue is well known in the market, having achieved several prestige sales including the $10 million sale of 3501/68 Market Street, Sydney and half of the top floor (two out of four apartments) in the famous Blues Point Tower.
The team at Torch are renowned for achieving premium prices for luxury rentals, regularly leasing properties between $2000 and $5000 per week, and up to $25,000 per week.
