FRANCHISE NEWSNew South WalesNEWS

The Agency expands to NSW’s stunning Central West

The Agency has announced its expansion into the NSW Central West, with highly regarded local agent Monica Henley and business development manager Justine Campbell at the helm of the new operation.

The Central West, with a focus on Dubbo, Orange, Bathurst and Mudgee, is home to many of Australia’s best-known growers and producers, along with a thriving mining industry.

Investment is high in this resource-rich region, with agriculture and mining significant drivers of the growth, but with increasing diversity into the health, education and manufacturing sectors.

This naturally beautiful region is also an extremely popular tourism destination with a vast number of wineries and speciality producers attracting visitors from far and wide.

“We are honoured highly experienced and respected real estate agent Monica Henley and business development manager Justine Campbell have joined The Agency to represent us in the Central West of NSW,” The Agency’s CEO, Matt Lahood, said.

“Given the changing nature of our cities and lifestyles, our regional connections are more important than ever and when it comes to real estate, our network focuses on connecting our key metro property markets with our key regional property markets.”

Home to more than 200,000 people and supporting close to 75,000 jobs, the local Central West property market remains strong, The Agency noted, and is also being further bolstered by an ever-increasing demand from Sydney buyers who desire a rural getaway or a ‘tree change’.

Throughout the Covid-19 pandemic there has been a growing trend towards regional living and The Agency said the Central West of NSW was an attractive proposition particularly given its stable economic output of $25.209 billion annually.

“Monica Henley and I are both from the Central West and we are very excited to be building a team of like-minded agents in this region,” Ms Campbell explained.

“We are extremely proud of our local communities and are heavily involved through our strong professional and personal relationships.

“With more than two decades of in-depth market knowledge, Monica has experienced strong property growth in the region and we are looking forward to being a part of this continued growth for years to come.

“The Central West has gone through its fair share of hardship having just emerged from the biggest drought in our history and through the Covid-19 pandemic, however, Monica and I are acutely aware of the amazing resilience within the region and know that the best is yet to come.”

With close to 50 years of real estate and business experience between them, Ms Henley and Ms Campbell possess detailed knowledge of the area’s history, community and market cycles.

With Ms Henley focusing on regional Dubbo and Ms Campbell working across Dubbo, Bathurst, Orange and Mudgee, The Agency’s Head of Sales Thomas McGlynn noted they are agents who are passionate about delivering the highest level of service to their clients and exceeding their sales expectations.

“We are fortunate to have attracted two very talented agents in Monica Henley and Justine Campbell. They are also great people and that is very important for The Agency culture,” Mr McGlynn said.

“Their authenticity and loyalty speak for themselves within their local communities.”

Ms Henley and Ms Campbell have used the Covid-19 pause productively to ensure their new business structure and processes are in top shape and that they have a clear and direct business plan underway.

“We have been able to use this period effectively and are very proud of the strong and positive working culture we have created in a short space of time. The Agency has changed the way we can do business, it is extremely transparent and allows us flexibility,” Ms Campbell said.

“The administration and training support, combined with The Agency’s cloud-based platforms, has enhanced our ability to be mobile and to better service our regional clients.

“It has also paved the way for our exciting business and expansion plans. We will build a high-performing team with our first exciting new recruit Laura Dunkley already onboard.”

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