When a family brought relatives to a second inspection at 35 Crestwood Drive, Baulkham Hills, Steve Cole sensed his buyer and used quiet competing interests to secure $1,950,000 in 24 days.
The result demonstrates how expanding the buyer pool beyond active searchers can create competition and urgency. By targeting a 10-kilometre radius through paid social media, Steve attracted interest from buyers who weren’t initially looking at the property, turning browsers into serious contenders.
The numbers game that creates competition
Steve’s campaign combined the major portals with targeted Facebook and Instagram advertising, deliberately casting a wide net within a 10-kilometre radius of the property.
“It’s a numbers game,” Steve said. “The more views you can get on the property, and particularly with social media, you can attract some views that may not be looking exactly at that house, but you can attract their interest.”
The approach generated over 50,000 views within the first three weeks, creating momentum that led to two separate offers from different parties.
The buyer who brought the family
The first offer arrived after one week and was below the vendor’s expectations, prompting negotiation. The second offer came from a family who requested a second inspection, bringing other family members to view the property.
The family’s motivation was practical: they were weighing up school catchments, transport links and proximity to work, which helped Steve understand where the property fitted their needs, even if it was not a perfect match.
“They certainly indicated to me that they were our buyer,” Steve said.
Rather than disclosing the specific details of the first offer, Steve informed the family that other interest existed. The strategy created urgency while keeping the negotiation measured.
The family’s subsequent offer represented a significant increase, demonstrating genuine intent to purchase.
Why median price still demands a strategy
The sale price of $1,950,000 matched the median house price for Baulkham Hills based on 290 sales over the past 12 months, according to recent market data.
The 24-day campaign timeline demonstrates that the right combination of traditional portal advertising and strategic social media targeting can compress the sales cycle.
With more than 35 inspections in the first three weeks, Steve said the feedback gave the vendors a clear read on where buyers saw value, allowing them to assess offers with confidence.
Steve brings a strategic approach to property marketing, combining traditional portal advertising with targeted social media campaigns designed to expand the buyer pool beyond active searchers. His approach focuses on creating competition through volume and reach rather than relying solely on database buyers.
About the agent
Steve Cole is a real estate agent with extensive local market knowledge, having lived and worked in The Hills for many years. With a background in business ownership, industry training and education, he brings strong organisational skills, clear communication and a practical approach to client service. Steve is known for building genuine relationships, managing campaigns with care and supporting clients through each stage of the property process. For more information call Steve on 0447530533.