INDUSTRY NEWSNationalReal Estate News launch new competition to re-imagine the rental experience have today launched The Real Ideas Prize, a new ‘shark tank’ style competition for those who work in real estate to pitch their big idea on how to improve the rental experience.

Contestants from around the country will have the chance to win a share of $100,000 and access to leading industry mentors to help bring their idea to life.

Five finalists will be invited to a one-day workshop in Melbourne where they will pitch their idea to a panel of judges, as well as having exclusive mentoring sessions throughout the day.

At the end of the workshop, the ideas will be open for the wider industry to vote on what they’d like to see in the market.

This is the first competition of its type for, aimed at engaging and inspiring those working in real estate to have a voice on what product is going to make a material difference to the rental industry.

The idea could improve the day-to-day life of industry professionals, or the lives of tenants and landlords.

Kul Singh, Executive Manager of Rent, commented: “More Australians are now
renting than ever before, but while that number continues to grow, the pain points that go with
renting remain.

“We recognise that renting is going to be a more important part of the lives of Australians going forward, so we’re looking for new ways to work with our industry partners to help alleviate some of those pain points – whether that’s for tenants, landlords or property managers.”

“The Real Ideas Prize is a great way to empower our customers to bring their ideas for rent to life, and hopefully have a little fun along the way,” said Mr Singh.

About the competition
The competition has a total prize pool of $100,000 which is distributed between three winners, to be spent on developing the innovation to bring to market. As part of this, the winning entrant will receive an individual $10,000 first prize.

Applications will be judged on creativity, ease of implementation, scalability, longevity and overall financial investment. The competition is open to anyone who works in real estate including property managers, agents, marketers or office staff.

The judging panel will bring together experts from all sides of the rental experience, including:

  • Nigel Dalton – Chief Inventor, REA Group
  • Fiona Blayney – CEO & Founder of Real+
  •  Heather Holst – Commissioner for Residential Tenancies, Department of Justice and Regulation, Victorian Government
  •  Simon Hope – General Manager,
  •  Samantha McLean – Managing Editor, Elite Agent and Elite Property Manager

How to apply
To apply, submit your idea in 500 words or less on the competition page at before 5th April 2019.

For full terms and conditions, please visit

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