realestate.com.au has launched a new video series to help first-home buyers navigate the challenges of securing finance and buying a home.
The tongue-in-cheek series, called How to Home Loan, stars Jess Harris and explores the everyday frustrations that come with the home-buying journey.
From daunting bank meetings to maintaining the avocado lifestyle while trying to save, the five-part educational series (which Ms Harris also wrote) was shot over two days around multiple Melbourne locations.
“This campaign is about being honest and unfiltered, speaking directly to women looking at entering the
property market by themselves for the first time. As a single, thirty-something woman myself, I wrote
exactly what I would want to see and hear.
“I hope that by acknowledging, in a humorous way, that the property journey can be bumpy, young
women will feel empowered and motivated that they can actually pull this house-buying thing off,” Ms Harris said.
Praising the new series, REA Group‘s General Manager – Financial Experiences, Eloise Wall, expressed the Group’s excitement over the launch.
“She’s created such a cheerful and encouraging take on the challenges of the first-home buyer experience that many Aussies will be able to relate to.
“realestate.com.au Home Loans is all about helping everyday Australians navigate the property and
home loan journey, and we think this is a great way to shed some light on the process in a way that sets
us apart from traditional banks and brokers,” Ms Wall said.
Episode #1 of the five-part series is available now, with a new episode out each week.
