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REA Group appoints Melina Cruickshank as Chief Marketing & Content Officer

REA Group has announced on Saturday that Melina Cruickshank has been appointed to the role of Chief Marketing & Content Officer; taking a place as part of REA Group’s Executive Leadership Team reporting to CEO Tracey Fellows.

Spending four years as Chief Marketing and Content Officer of Domain, the move comes days before Nine takes full control of Fairfax Media, which owns 60% of Domain.

During her time at Domain, Ms Cruickshank gave us a number of brilliant web series, such as Avalon Now, and The Circle.

Commenting on the appointment, REA Group CEO Tracey Fellows said, “Melina was the standout candidate and I’m delighted she has agreed to join us.

“She is passionate about this sector and has a track record of success leading teams and growing product and content revenue streams in Australia and abroad.

“Melina will drive our global marketing and content strategy, working with our talented teams in Australia and around the globe.”

Ms Cruickshank said of the announcement, “It is difficult to leave Domain. I’ve enjoyed my time here and am grateful for the opportunities I’ve been given.

“The transition offers a global role for the industry leader, and I’m excited about stepping up to lead teams at that level.

“I also have enormous respect for Tracey and the REA executive team and am excited to work with them.”

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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.