RateMyAgent, Australia’s real estate agent review website, has entered into a strategic partnership with Realtor.com, the second-largest real estate listings website in the United States.
The partnership allows RateMyAgent to tap into more than 100 million additional users and accelerate its US growth strategy.
The new integration will enable agents to send reviews directly from RateMyAgent to Realtor.com, helping to automatically build their brand, trust, and reputation.
RateMyAgent Chief Executive Officer Michael Davey said a key goal at RateMyAgent was to continue to develop its platform and the integrations and partnerships it has.
“Integrating with one of the largest platforms in Realtor adds real value for agents,” he said.
“This will drive a lot of brand visibility for RateMyAgent as it will enable over 100 million users to see agents’ RateMyAgent reviews, linked to the transaction.”
The new feature will first be made available to all agents registered to the National Association of Realtors and will shortly roll out to all agents.
The partnership is driven by customer research, which indicated that agents wanted a more compelling review solution that could share their reviews to multiple platforms.
Adding Realtor.com to the mix will help agents build out their online profile further.
The platform’s success abroad has been demonstrated by the fact that the US RateMyAgent platform has grown rapidly, with more than 235,000 professional agents using the platform.
There are now more than five times more agents using the platform in the United States than in Australia.
RateMyAgent provides reviews, ratings and rankings for real estate agents and mortgage brokers in Australia and abroad.
The website’s two million verified reviews are attached to property sale transactions, ensuring that the information provided is unique to the agent and from a genuine property seller or buyer.
Realtor.com is a real estate listings website operated by the News Corp subsidiary Move, Inc.