Creative branding agency Pontoon 8 has revealed a fresh focus on property marketing with the launch of a new business venture entitled Pontoon Property.
The move sees Pontoon 8 Managing Director Saxon Lyne joining forces with experienced property marketer Shane Stewart to focus their creative talents on the property marketing space.
Based in Manly on Sydney’s Northern Beaches, Pontoon Property will provide creative solutions for real estate agencies, developers and landlords while offering fully-integrated creative solutions for property projects.
Mr Stewart has previously held senior in-house marketing positions at Knight Frank and Colliers International. He will be a co-Managing Director alongside Mr Lyne.
Mr Lyne said the property space is unique and not without complexity.
“The growing strength of our Pontoon 8 business, which has eight creative staff, has seen us appointed to an increasing number of property clients looking for a trusted and experienced creative partner who can deliver on brief, on budget and on time.”
Mr Stewart said the property industry is niche and every campaign is different – a one-size-fits-all approach does not work.
“Working in-house across many varied marketing campaigns, I saw an opportunity in the market for creative solutions that deliver a high level of expertise, insight and industry knowledge.
“Being purely focused on the property market means our business model can adapt to market conditions, allowing us to be agile in our approach and work on varying sizes of property campaigns.”