OBrien Real Estate has launched a regional model into its network with the addition of Judith Wright in Melbourne’s Phillip Island.
The merge comes as part of OBrien’s new strategic regional model, which it plans to drive through key regions across Victoria.
According to OBrien Real Estate’s General Manager, Jason Mudford, the company is giving independent brands the opportunity to enhance themselves within a fast-growing Victorian network.
“This branding is exclusive to our regional model. Melbourne is a global city, a transient city that is Australia’s fastest-growing city.
“Melbourne is seeing over 100,000 new residents per annum call it home. Keeping our brand OBrien Real Estate universal makes sense for metropolitan agencies for such a global city like Melbourne, as customers move across town even more now for work, family and recreation.”